Hello everyone, I've advertising one Google and FB for few months now and spend around $200-$300 per month. It does bring a good amount of traffic but I see a lot of bounce rate in Google Analytics , which makes me think if they are actually working. My goal is to get visitors sign up for newsletter and hopefully buy a product later on. What is the best way I can track the conversions. I tried Goals in analytics and it does seems to work for adwords, though not sure 100%, but what about FB? Could some experienced webmaster assist or point me in right direction? Regards The1One
It's hard to track conversions if the user's internet service provider provides a dynamic IP address everytime the user connects to the internet. A user's IP address whne signing up for your newsletter can be different when the user opts in. You can create a separate an email list (therefore separate landing pages) for your FB and Google ads if you would like to know the conversion of each ad platform. I'm not sure though if that is the best practice.
There has to be better way of tracking conversions....I am sure anyone who spends money on advertising worry about the real value they are getting out it.