Suppose I want to rank well for the keyword "football" and I find that people search for the term "football" in many ways, and some of them are as follows, 1) football (90,000 search/month) 2) nice football (10,000 search/month) 3) big football (20,000 search/month) 4) small football (15,000 search/month) When I decide to optimize the keyword "football", I make anchor text for the phrases "big football", "small football" and "nice football". The question is : Do I need to create anchor text for the keyword "football" alone as well? or when I create anchor text for the phrases like "big football", "small football" and "nice football", the keywords "football" is already optimized? Please advise
No need to use football in ur anchor text if your main target is "adjective football".. but will help later on..
"football" is a nasty keyword to go our trying to rank for. I suggest you to attack some keyword phrases that make "football" more niche. Adjectives are good, try to find more variants and go for them.