Print Adwords - adsbygoogle.com

Discussion in 'Google AdWords' started by tbarr60, Jun 5, 2006.

  1. #1
    I just saw a page of ads in InfoWorld with adsbygoogle.com at the bottom of the page. For whatever reason, I found myself reading the ads before seeing the Google footer. The adsbygoogle.com page describes it as a test using Adwords advertisers as a base and then has links to all that advertised in April.

    I think this appeals to those that already by print ads or like the CPM model. I also think this is a good bridge for Google since there is so much money spent on print ads (buy a back cover of a semi obscure trade magazine and it will cost $3000 for one month). They get their foot in the door for print and also can get the print ad buyer to consider Adwords.

    What do you think?
     
    tbarr60, Jun 5, 2006 IP