Hey guys I have a slight issue going on. I have a website about grills (Check my sig) and it has been indexed for various keyword terms but not the one which I have optimized for. The primary keyword is 'charcoal grill' and I have also used this as an anchor for a few link exchanges but my website is not getting indexed for that. Can anyone help?
Check you have not 'over' optimised for that term. You need to build links for various terms & have multiple keywords on your site to make it look natural.
How long have you been working on that kw? Looks like that keyword is kinda competitive. You just need to allot more time in building links for it to outrank your competition.
Yeah it's a very competitive keyword. Keep building up that campaign based around that keyword to improve your chances of getting ranked!
There are 644,000 competing websites for your keyword. Your site has a pr of 0. It is going to take a lot of effort to rank for that keyword. Good news this keyword is in your URL.
thanks for your advice. I wasn't expecting to be on the first page of the term 'charcoal grill' just yet but it was strange because I got indexed for mispelled terms like 'chrcoal grills' and such. I'll keep working on my content.
A Google search yielded 1,600,000 results on my end. That said, I see some things for you to consider. 1. If you want to rank for "charcoal grill", then use it first in your title (ex. Charcoal Grill | Find the Perfect Grill) 2. Gear your information toward the chosen term, "charcoal grill". Your home page is all about "barbecue gloves". You even use the term "gas grill" on this page than you do "charcoal grill". 3. Use they keyword in your image alt text 4. Create anchor text for this keyword (saw you already did some of this) on your site, and also in your backlinks to the site (see you're also doing this by your sig). Use variations of your keyword in anchor text. (ex. "charcoal grill", "best charcoal grill", "portable charcoal grill", "charcoal grills", etc.) Your page's content is clearly more focused on gloves for grilling. The entire page is about "barbecue gloves". Your use of "charcoal grill" is mostly in the "tags" area. Use it in the main verbiage. Good luck!
Always start with your keyword research. That way you'll know how competitive a keyword is. Here's what I found with a simple and quick search. SearchTerm | Seach Volume | Exact Phrase Count | OCI* | InAnchor | InTitle | InURL | SOC* Charcoal Grill | 90,500/mo | 2,980,000 | 95% | 843,000 | 508,000 | 92,200 | 14,700 OCI = "Online Commercial Intent" - anything over 50% is usually a readiness to buy (low #s indicate looking for info) SOC = "Strength of Competition" - 0-49 is easy, 50-299 is medium, 300+ is hard. Long story short, this keyword is VERY hard to optimize and rank well for. The best way to target it would be with other keywords that contain that search term. The method is called "staged promotion" and works by adding other keywords to it to form a new seach term (such as "charcoal grill for sale" - which has an SOC of ZERO and about 200 searches per month, or "charcoal grill smoker" which has 2,400 searches per month on average and an SOC of 15). And then get quality relevant merit-based links from other related quality relevant Web sites with that anchor text in the links pointing back to your pages that contain those terms.
Google AdWords External Keyword Tool (using the exact search method), plus the OCI tool from Microsoft's AdCenter. The SOC is calculated a bit loosely -- I take the inanchor intitle and inurl values, add them up then divide by three.
Link exchange is a bad idea. I suggest you to build more anchored keyword backlinks (only dofollow links) and monitor your SERP ranking. I'm sure you will be able to see some difference. Try not to excessively do link exchange as google don't like this and you might get penalty for that too. Please refer http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66356 Try to build more one way dofollow link using anchored keyword. It will help you indexed and rank well in google search engine for that particular keyword.