Hi there, I was wanting your thoughts on this: An online radio station, reaching 500+ listeners at peak times, wanting to put short 30 seconds advertisement during there stream. How much do you think I should be charging for this, and in what sort of quantities? Thank you. Obulus.
I think it would be best to find an online radio forum. I'm sure they'll have some posts to do with this subject.
Seconded on that. Really depends on what your listener base is to be honest. Things like male/female ratio, age, location, etc. is the information that you'll need. Make sure you give that information when you ask. It also depends on how often the adverts will run, the exclusivity of the adverts, who your listeners are, and if you'll do them in house or if the advertiser will have to provide them.
I think you should first consider who will listen the radio and are those guy possible to be your potential customers?If theycan,how many real customers will you have? So you'd think over these questions.After all,ads fee on radio is a little expensive,and you should be responsible for your decision.