Ive been running an ecom site for a while now in a very competitive market. Small issue which I would like some advice on.. I offer free shipping on orders over $100.00 . My competition offers free shipping on orders over $50 - $75 . My products, all 500 or so of them, are pretty much the cheapest around. Much cheaper than the guys with $50+ Free shipping. Im having a hard time putting myself in the customers seat with this. What do you guys think? Keep the way it is? Or raise prices and lower shipping?
Can you afford to match the free shipping offer that your competitors do? Cheaper products and offering the same shipping offer is definitely a winner - so long as your competitor's customers know about it!