Hi, If you were trying to sell something over the internet. Which is more effective? 1. Lots of low paying keywords. 2. Fewer high paying keywords. I want to hear from Adwords users not Adsense users.
Its not about low/high bid keywords....its conversion & ROI that matters. What's the use of thousands of low priced keywords when they are not converting well? Also if you have 1000's of keywords its really difficult to track/manage & optimize your keywords. I always start with few but very targeted keywords then track the CTR & conversions and based on the results add/delete keywords.
It also depends on your budget. If you have the time you certainly can find some low ones that are targeted and monitor their roi.
Isn't there a tool that shows you the competition for the keywords? I remember there was one ....but I can't find the link ...
The issue I have with Adwords, is that no matter what keywords I choose, as soon as they have been searched and clicked a few times- the price escalates astronomically. I'll start with a key word for which I'm paying 5 cents per click. Within twenty four hours, the price jumps to a dollar or more per click. Personally, I think Google are rather predatory. If you have a campaign that is not bringing in a lot of activity, and thus generating revenue for Google -they penalise you rather heavily by gouging you on your key words. Particularly when you are using very few. C.
I never faced such issue with few keywords, its may be related to your Quality Score and sometimes adwords take some time to judge QS(as its a complex algo. & combination of lot of factors). Did you tracked your QS while starting the campaign & after 24 hrs?
It's absolutely true and groups of long-tail keyword that almost low paying should help for make profit.
Kagato, I've found the key to low cost conversions is to find some really good converting keywords and buy them as exact match. That way you don't buy key phrase that don't convert.
I would tend to agree about the quality score. Not that it's the case here, but make sure that your ads truly reflect the content of your landing pages. The closer knit the two are, the more Google smiles upon your campaigns. =]
If I am using the keyword 'eurosceptic', and my Forum is called Eurosceptic Forum, and the subject matter of the Forum relates to euroscepticism and the European Union - how could I possibly choose a more relevent key word? Every time I log into my Adwords account my keywords are deactivated and Google is prompting me to raise my bid to some unGodly amount. A dollar per click for the name 'Nigel Farrage?'. Come on! Best regards, -C.
I would like to see your advertising campaign simply in terms of your budget. This is because assuming your site is compelling enough for any of the targeted visitor to purchase your product, the task is simply in pulling this targeted traffic. And this traffic searches more of the high paying keyword and less of low paying keyword. Ultimately, it boils down to the traffic volume alone. Given this, I would suggest High paying keywords, since in this case, the traffic is surely going to come..
I agree and feel it's generally better to buy a lot of exact match keywords (assuming they do in fact draw some traffic) and not waste time with a couple broad matches that can be irrelevent. However, I do have instances that run in the opposite direction. What your selling and whether or not you want some kind of brand recognition also can favor one or the other.
Google has 2 ways that it ranks your quality score. The first is by the google bot. The bot is automatic and instant. The minute you create the campaign the bot comes and looks at your page The second is done by a person. This can happen quickly or withing 5-10 business days after the account is setup. The person might not have liked your site for what ever reasons and then increased your cpc. These days, an ok looking site is important to google. I've heard that your website template can count for duplicate content
With Googles quality score patrol, it's harder to get your campaign to work with a lot of keywords submitted at one time. I teach my students...you are better off focusing your time and energy on a few money keywords and placing the other keywords into a seperate group. That way you can pay attention to your landing page where it counts most and can make you more money faster. Hope that helps
My site is a Eurosceptic -European union discussion board. I knew things were bad for free speech in Europe, but it never occurred to me that Google was pricing my keywords sky high because of Political correctness. Google has stirred up a hornet's nest I can assure them. My keyword price for the word immigration and BNP? 5.00 USD! This issue will be appearing on a variety of highly visible blogs very soon. I will begin my essay tonight C.
Quality score is calculated more then once and a couple different ways. It's first done when you create an new adgroup, the bot checks your site and assigns a temporary quality score to your adgroup. Next it waits until you start getting some impressions and clicks, then another bot is sent to calculate the quality score per keyword. That's why you see them go up in price. Later a human editor can come along and say, "the bots were close, but this page is actually a ______ quality score" thereby adjusting it again, which affects your bids again. If you're bidding on very general terms like "immigration" your quality score will be bad. It's too broad a phrase to bid on. Get more targetted keywords and more targetted ads and you'll avoid being slapped with high min. bids. Oh and blogging about it has been done to death by people who don't understand the system, it never works either.