I have seen discussions saying it is important to post press releases in the web site where the news occurred (The site we want to market through the press release). Is there an extra advantage of it? Any thoughts please. webgaya
The biggest advantage is that posting your own press releases becomes a vital part of your site's "press room," where members of the media can see all of your news at once, and search the archives. To make their lives easier when they're looking for information if they're considering a story on your company, also include a media kit with things like a site/company backgrounder, fact sheet, media contact info, bio of yourself, and photos / images like a headshot of the owner/executives and a high quality logo image. Jenn
Press Releases should be seen as integral part of the online promotion for business presence. It not only creats good traffic to your site, it also increase the value of the business in terms of it business practice and established ethics.