Press Releases - Good for SEO?

I hear from people that press releases do wonders for SEO. Has anyone gotten good results from them. Some companies are expensive. I ended up using i-newswire. Are press releases are waste or is it a sound investment. Just want to get some thoughts on this.

 

Right after Christmas Matt Cutts said something pretty bold within a Google Webmaster Help thread that I covered as Google Says Press Release Links Won't Help Your Search Rankings. But is it true? An SEO tested it and found this not to be the case. It is pretty clear - don't try to use press releases as a way to embed links within them and expect them to have a positive impact on your ranking goals within Google. But the test this SEO ran showed that he was able to rank Google's Matt Cutts blog for the keyword [sreppleasers] with only creating a link within a press release pointing to Matt's blog. It did not rank for sreppleasers beforehand, only after there was a link to Matt's blog from a press release.

 

According to me Press Release is the Good for seo, we can submit our website's news on press release, and also we can increase traffic on our website.

 

From my personal experience working with various clients, Press release still works!

 

Press Release very good for SEO.. his inform our site,business or any product news so very useful for seo strategy.........

 

No it is not working now, this is old strategy not working in these days

 

PR are working but on most services you'll get no-follow links.

 

Not only do press releases still work, but they are also great to rank in the serps, so build backlinks into them.

 

Listen to what you are saying and please finish the sentence to include what you are giving your content to, as in >

Great to rank in SERPS for other peoples sites where adverts are displayed

 

I have not personally done any press release submissions for SEO purposes but I just heard of a service called PR Web that is supposed to be giving pretty good benefits in terms of SEO. I am definitely going to give it a try and see what results I can get.

As always, common sense applies: write a good article, 200-500 words with proper grammar, interesting, etc. that way your chances of it getting picked up and syndicated will improve. I hope this helps!

 

Here's what I meant:

1. Press releases will help your rankings. They are good for SEO.

2. In addition to being good for SEO, you can rank press releases in Google. So make sure you have your keyword in the title/headline for the press release and then build backlinks into the press release with your keywords as anchor text.

 

I think you may be mistaking SEO for some sort of SEM.

I get page 1 results without using press releases, so let's say each to his own aye. For SEO press releases would merely interfere with anything I do RE SEO.

 

Despite what Matt Cutts said :


I think you can still gain some -little- benefits from press releases if you carefuly choose where you'll display them. Don't spam, don't expect to boost your ranks just with press releases, it makes no sense anymore.

Use them when you have something to say, a new version of your website for instance. Doing this, your press release will benefit from other links (It looks more natural from Google perspective).

My agency was working for a key account recently (BMW and the launch of their electric i3 car in November, in France). We were in charge from their website & SEO. We did use press releases an original way for a key account and we are still earning good results (regarding this press release) mostly from the blogosphere.

 

Yeah good for SEM though more than anything true SEO. Press releases could also become a really big pain in the poverbial for smaller companies, but much more effective for bigger ones for SEM.

Though again I know better ways.

 

Wow. Thanks so much for all the input. really good advice everyone. I will give it a try with a few and see what i get from it...

 

Well' there is big different between press release and "Awesome Press Release".
I managed to publish only 10 "Awesome Press Release" last month and they are still on top, You can learn more advance tricks for market research and how to write effectively..
This helped me a lot - http://christineokelly.hubpages.com...es-How-to-Write-them-and-Where-to-Submit-Them

 

Some backlinks are better than NO backlinks regardless as to whether they were do follow or no follow links. Also, when you use press releases you stand the chance of your release being picked up by 100's of syndication channels. With all of that pointing back to your money site, there's no way that cannot benefit your overall goal of ranking high on the SERP.

As long as you don't do anything crazy like blackhat tactics and paying people who don't know what they're doing to build links PR's will definitely increase your rank.

 

If you have anything important to say, say in on your own website.

 

Err... What you're trying to tell! Did you mean don't use press release and just make a statement or shout out within your website itself!

 

Use your website to share the content, dont look for Articles and PR sites. Thats what i meant