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Press Release?

Discussion in 'General Marketing' started by shortd81, Dec 11, 2005.

  1. #1
    What exactly is a press release and how does a site benefit from it?
    SEMrush
     
    shortd81, Dec 11, 2005 IP
    SEMrush
  2. andriusk

    andriusk Well-Known Member

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    #2
    Press release - is message (article) you sent to press and media informing about any news. It should be written in good style and not be like advertisement or product presentation.

    Biggest advantage of it is that if your press release looks interesting to press or media, you will get it posted on big sites like Yahoo!, CNN or even shown on TV.

    From my personal experience press release gave me some quite good backlinks and also boosted my PR a little.
     
    andriusk, Dec 11, 2005 IP
  3. theduke56789

    theduke56789 Peon

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    #3
    Press releases are a necessary part of your marketing and public relations, but unless I'm doing something terribly wrong, I haven't seen a significant increase in back links. So, I would say unless you have something incredibly interesting and newsworthy, your gonna only get backlinks from the sites you submit to plus a handful from other, mostly scraper sites.

    The sites I run are pretty niche so maybe the releases don't have a wide appeal...? I usually submit to about 40 sites and use the pay prweb service.

    Here's an example of what I'm talking about. Do a search on the last sentence with quotes in yahoo, only 7 matches come up.
    http://www.worldgolf.com/newswire/browse/4405-GolfHomeConnect-com--Golf-course-real-estate-made-easy

    Now, I've had people tell me they can get thousands of backlinks with a press release. I'm rather sceptical especially for us smaller niche site operators. I hope I'm wrong.
     
    theduke56789, Dec 11, 2005 IP
  4. sufyaaan

    sufyaaan Banned

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    #4
    Much has been said about the topic by the posters above. Now I'd add the list to those Press Release submission sites where you can submit your PR.

    **********************************

    List of Press Release Submission Sites

    **********************************

    http://www.prweb.com - PRWeb
    http://www.pressflash.com/cgi/click/?3384 - PressFlash
    http://www.prleap.com - PRLeap
    http://www.prnewswire.com - PR Newswire
    http://www.prwebdirect.com - PRWeb Direct
    http://www.sbwire.com - SB Wire
    http://www.theopenpress.com - TheOpenPress
    http://www.hotmicrocap.com - Hotmicrocap
    http://www.billhartzer.com - Billhartzer
    http://www.free-press-release.com - Free-press-release
    http://www.dbusiness.com/pressrelease.htm - D Business
    http://www.softwaremarketingresource.com - Software Marketing Resource
    http://www.pressreleasenetwork.com - Press Release Network
    http://www.macgo.net/news/submit.php - Macgo
    http://www.devpress.com/addNews.html - Dev Press
    http://www.betanews.com - Beta News
    http://www.softpressrelease.com - Soft Press Release
    http://www.devarchive.com - DevArchive
    http://www.ideamarketers.com/library/profile.cfm?writerid=9643 - IdeaMarketers
    http://www.i-newswire.com/submit_free.php - I-Newswire
    http://www.afreego.com - A Free Go
    http://www.lunareclipse.net/pressrelease.htm - Lunareclipse
    http://www.hspstreet.com/pr/ - HSPstreet
    http://www.marketwire.com - Market Wire
    http://www.mediapost.com/ - Media Post
    http://www.baygo.com/press/ - Baygo
    http://www.urlwire.com/ - URL Wire
    http://www.webwire.com/ - Web Wire
    http://www.press-base.com/ - Press Base
    http://www.newspad.com/ - News Pad
    http://www.storebuilder.co.uk - Store Builder
    http://www.creativecommons.org/ - Creative Commons
    http://www.emediawire.com - EMediaWire
    http://www.businesswire.com - BusinessWire
    http://www.pressbox.co.uk/cgi-bin/links/add.cgi - Pressbox.co.uk
    http://www.pressmethod.com/ - Pressmethod
    http://www.click2newsites.com/ - Click2NewSites
    http://www.newswire.ca/ - Canada Newswire
    http://www.cdn-news.com/ - Canadian Corporate News
    http://www.malebits.com - MB Publishing Press Releases
    http://www.internetworldstats.com/press.htm - Internetworldstats
    http://www.forrelease.com/ - For Release
    http://www.hungarynewswire.com - Hungary newswire
    http://www.groupweb.com - GroupWeb
    http://africa.emailwire.com/africa/africa_media_list.html - Africa Newswires Service
    http://www.prfree.com/ - PR Free
    http://www.openpress.com/ - OpenPress
    http://www.downloadjunction.com/submit_press_release - Download Junction
    http://www.majon.com/advanced/advanced-pr.html - Advanced Press Release
    http://www.itilcommunity.com/modules.php?name=Submit_News - ITIL Community
    http://www.pressreleasenetwork.com - Press Release Network
    http://www.ideasiteforbusiness.com/cpress1.htm - Ideasiteforbusiness
    http://www.media-press-release.com - Media press releasean
    https://www.promaxum.com/promaxum_newsflash.html - Promaxuml
    https://www.prudentpressagency.com - Prudent Press Agency
    http://www.dime-co.com - Dime-co.com
    http://www.thehostingnews.com/gate.html?name=Submit_News - Host News
    http://www.webazar.com - Webazar.com
    http://www.software-review-center.org/act/addnews.php - Software-review-center
    http://searchwarp.com - Searchwarp
    http://www.tmcnet.com - TMCnet
    http://www.bizeurope.com/pressrelease.htm - Biz Europe
    http://www.symbcity.com/new/public - Symbcity
    http://www.programmersheaven.com - Programmers Heaven
    http://www.openpr.com - Open PR
    http://ourworld.compuserve.com/ourworld/publish/index.html - Our World
    http://www.eceurope.com/index.htm - ECEurope Buy Sell offers
    http://www.press-release-writing.com - Press Release writing
    http://www.seo-pr.com - SEO-PR
    http://www.internetwriters.com - Internet Writers
    http://www.gebbieinc.com/ - Gebbie Press
    http://www.XpressPress.com - Xpress Press
    http://www.imediafax.com/ - Imediafax
    http://www.earthvision.net/market/addstory.cfm - EarthVision
    http://www.webnewswire.com/ - WebNewsWire
    http://www.opportunityupdate.com/articles/ - Opportunity Update
    http://www.internetnewsbureau.com - Internet News Bureau
    http://www.ereleases.com - eReleases
    http://upload.it/shareware_soft_000005.htm - Upload.it
    http://www.24-7pressrelease.com - 24-7 Press Release
    http://store.1choice4ystore.com/articles.html - YStore
    http://www.ideasiteforbusiness.com/cpress1.htm - Click Press Direct
    http://www.threadwatch.org/ - Threadwatch
    http://www.eworldwire.com - EWorldWire
    http://www.afly.com - aFly
    http://articlecity.prwebdirect.com/ - Articlecity Press Release
    http://www.powerhomebiz.com/BizNews/pressrelease.htm - Powerhomebiz
    http://newslink.org/ - NewsLink.org
    http://www.editorandpublisher.com/editorandpublisher/business_resources/newsstatsca.jsp - MediaINFO Links
    http://www.pressbox.co.uk/cgi-bin/links/add.cgi - Pressbox
    http://www.bizeurope.com/pressrelease.htm - Biz Europe
    http://www.pr-scotland.com/addpr.htm - PR Scotland
    http://www.fibre2fashion.com/news/pressrelease.asp - Fashion and Garment News
    http://www.e-syndicate.net - e-syndicate.net
    http://www.our-hometown.com/ - Our Hometown
    http://www.emailwire.com - Emailwire
    http://www.africanewswire.net - Africa Newswires Service
    http://www.express-press-release.com/ - Express press release
    http://www.prbot.com/ - PRBot
    http://highwire.stanford.edu/ - Highwire Press
    http://www.newzalert.com/ - Newzalert
    http://www.addpr.com - Add PR
    http://www.click2newsites.com/press.asp - Click2newsites
    http://www.profnet.org/press.html - Press Release Resources
    http://mediapeak.com - Mediapeak
    http://www.softwarewire.com/SubmitRelease.htm - Software Wire
    http://news.baou.com/ - OfficalWire
     
    sufyaaan, Dec 11, 2005 IP
  5. Chopster

    Chopster Peon

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    #5
    So then why are some people saying that they are paying money to post their press releases? I've heard something like paying $20 to $40 is a good amount, if you pay less, it's not worth it.

    Does the amount of money you pay increase the chances of it getting picked up and how does it increase your chances? Does paying more put your press release in a certain place that offers more exposure or something?
     
    Chopster, Dec 11, 2005 IP
  6. andriusk

    andriusk Well-Known Member

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    #6
    I have done everything for free without investing any money. It depends on your topic, so if your article is very interesting for your target audience and press with media, I think it's worth to invest, but if you short of money, it could be enough to use free option only.
     
    andriusk, Dec 12, 2005 IP
  7. Chopster

    Chopster Peon

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    #7
    But what does paying money get you? A better placement on the front page of the PR website or something?
     
    Chopster, Dec 12, 2005 IP
  8. andriusk

    andriusk Well-Known Member

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    #8
    Depends whom you pay money.

    If you pay money for Press release writer, it gives you more professional press release which has more chances to be more interested to media.

    If you pay PR distribution companies (PRWeb, etc.) you get faster distribution (there is no 3 day lag on PRWeb), also you can get placement on Yahoo! or Google News, etc.

    That depends very much on whom and how much are you paying.
     
    andriusk, Dec 12, 2005 IP
  9. nearlyhealthy

    nearlyhealthy Guest

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    #9

    Also just submitting articles through an article submisiion site is a good cheap way to get publicity and links (and clicks) back to your site. Article marketer has very easy submission and a free option if you want to save money.

    If you already written a Press release then you coild spend a few minutes changing it to suit an article format and get a lot of extra links for very little extra work, mark
     
    nearlyhealthy, Dec 12, 2005 IP
  10. theduke56789

    theduke56789 Peon

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    #10
    Guess my point was that you're not going to get extra back links except from the site you submit to and therefore unless you have something incredibly newsworthy, it's only worth submitting a few press releases since the links will be from the same ip address is the sites you submit to.
     
    theduke56789, Dec 12, 2005 IP
  11. andriusk

    andriusk Well-Known Member

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    #11
    Sometimes it's ok to get even 1 backlink, because it's from high PR page and it helps to index your site even faster.

    But as always there are various problems with that. I have made PR on the time I changed my site into english and started targeting english speaking market, it made me increase my position for the terms I needed a little bit and also gave some information to potential users.
     
    andriusk, Dec 12, 2005 IP
  12. shortd81

    shortd81 Banned

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    #12
    So does anyone have any information or good sites on how to write a Nice press release?
     
    shortd81, Dec 15, 2005 IP
  13. sufyaaan

    sufyaaan Banned

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    #13
    http://www.publicityinsider.com/release.asp
     
    sufyaaan, Dec 15, 2005 IP
  14. monRa

    monRa Peon

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    #14
    nice link,
    thansk
     
    monRa, Dec 15, 2005 IP
  15. LinkSales

    LinkSales Active Member

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    #15
    I wrote a press release for a friend. He received several radio show offers and got a lot of exposure on several national radio stations.
     
    LinkSales, Dec 15, 2005 IP
  16. Hon Daddy Dad

    Hon Daddy Dad Peon

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    #16
    Marketing Experiments dot com had an awesome study on press releases.

    They did a whole lot testing on Press Releases and found them to be highly beneficial in terms of getting back links when done in the right way - and especially when done as an ongoing press release campaign. Plus Press Releases can create a lot of traffic.

    You definitely need to have something news worthy.
     
    Hon Daddy Dad, Dec 15, 2005 IP
  17. SmashMyViper

    SmashMyViper Peon

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    #17
    Can you guys list what you normally pay for a press release, who you distribute through, and how (National, regional, local, international?) you distribute?
     
    SmashMyViper, Dec 15, 2005 IP
  18. runnerunner

    runnerunner Active Member

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    #18
    sufyaaan,
    you really know your press release sites! Thanks for the long list! I'm gonna try it out and see how it goes, I'll report back here if anything interesting happens with my traffic.
     
    runnerunner, Dec 15, 2005 IP
  19. Chopster

    Chopster Peon

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    #19
    I'd be very interested to find out what happens. Please do report back here and let us know! :)
     
    Chopster, Dec 16, 2005 IP
  20. Johnburk

    Johnburk Peon

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    #20
    Great Topic, Love the list sufyaaan provided
     
    Johnburk, Dec 18, 2005 IP