I have started a new site called http://lifechanginglink.com would everyone agree that a press release is the best root to go, when dealing with a site like this.
Ya, PR is a good idea. I'd also contact some bloggers and see if they'll post it. Try www.payperpost.com as an alternative "easy" way for those bloggers to take notice. Contact SEO guys/gals and see what they think too.