Hi, It seems that press releases are a very effective way to build backlinks. I like that the links are organic rather than paid links. However, there are so many press release submission services that charge anywhere from $15 to $400+. From reading the different services, the difference seems to be the legitimacy of the journalists they have in their network. I am most concerned about having links in the release and getting submitted to Google news which you can get for $20-$50. Is it worth paying $300-$400 when I figure many of those legit journalists would never pick up a news story about my small site? Has anyone had success with these premium services? What criteria do you look for in press release services?