Press Release about Job Seekers

Discussion in 'General Marketing' started by jrbiz, Apr 28, 2009.

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  1. #1
    Hi,

    I need some guidance as to what PR service I should use for an announcement of interest to people who are looking for a job. I also need help targeting what type of publications and reporters/editors I should target for this news. Is it the Business editors, Lifestyle reporters, etc.?

    Thanks.

    JRBIZ
     
    jrbiz, Apr 28, 2009 IP
  2. kbeus21

    kbeus21 Peon

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    #2
    One PR site that I enjoy using is http://www.prlog.org/ the reason I enjoy the service is it is free and I have recieved a decent amount of traffic with it. Remember when you bring something new to the web it is alway a good idea to use the social bookmarking websites.
     
    kbeus21, Apr 29, 2009 IP
  3. 22gem

    22gem Peon

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    #3
    Social bookmarking websites are effective because they have a lot of visitors everyday.The more visitors the more chance to get your traffics and possibly sales.
     
    22gem, May 5, 2009 IP
  4. jhmattern

    jhmattern Illustrious Member

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    #4
    Think about where those people often go: newspapers and job search sites for example. Then think about which of those sources are more likely to pick up someone's news release (papers and their corresponding websites). That's probably who you should target.

    In most papers I'm familiar with, the job classifieds usually fall under the Business section, so I'd suggest looking to business editors. Don't buy into the "first page of Google" garbage. Anyone, even without a clue about press releases, can get on the first page of Google News (what they're talking about) with a press release. Focus on the end result of getting it in the hands of people who can reach your audience effectively. You should certainly manually target papers in your own general area, but you can also use one of the "real" newswire services which do a better job of reaching print media (such as BusinessWire or PRnewswire - that benefit does make them more expensive than only-only distribution outlets though).
     
    jhmattern, May 6, 2009 IP
  5. Kinkyjoe

    Kinkyjoe Well-Known Member

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    #5
    The best free press release site is prlog.. go for it.
    They say prweb is good too but prlog is much better in my opinion :)
     
    Kinkyjoe, May 6, 2009 IP
  6. jrbiz

    jrbiz Acclaimed Member

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    #6
    jhmattern, I was quietly hoping that you would post on this thread. Perfect advice that I will absolutely use. Thanks.

    Thanks to everyone else, as well. We are getting closer to launch, though it will not be as quick as I originally hoped.
     
    jrbiz, May 6, 2009 IP