Hello all, There probably has been a lot of conversation about this already, but I can't seem to find it. I was using Googles keyword tool and found a couple of keywords that had no advertiser competition, yet a strong search volume. Turns out these terms each had a preposition or article in them. IE... Instead of "Great Service" they were "Great service in" and "Great service for". Now I understand these are stop words and Google isn't supposed to consider them, but we all know that's not accurate. Try "Legal services" versus "legal services in" or "legal services for". Each are different whether you use quotes or not. So, the question is. Should I be using phrase matched keywords for those keywords using the preposition, or is it going to matter. I know that I can just test it, but I was hoping to get some advice before I spent too much time on it. I also wonder if my other related keywords would affect my testing. Thanks so much for any help. Philip