Alright, so I am preparing my site for Google Adwords and would like some honest opinions on my site. Here is my site:http://www.northbaybuildingmaintenance.com I just wanted to know what else I can do to increase the conversion rate or if anything needs to be fixed on my site before I put it up on Google Adwords. Keep in mind that this is a janitorial company based in California, North Bay. We are looking for a few more clients to land.
Your design is very good and clean. I like that I would just put the benefit " The #1 Janitorial Service in the North Bay " below the "get a free quote now" to give visitors a reason to talk to you.
Conversion rate really depends on the price/quality of your service, or by conversion rate you mean Clicks Vs Enquiries?
Well, I meant enquiries - sorry about that. I'm just looking to see if my site is good enough to put on Adwords and also if it passes their TOS.
Like the other guy said, your website is very clean, I like that, took me 7 secs to fully load in Sydney with DSL connection, I believe it will be something around 2 secs in your location, which is a good start. We had a sharedhost in US in 2011, our bounce rate was around 75%, now our bounce rate is around 50% without any change of landing pages. If your website is super slow in your area, please fix it before using Adwords. Enough call to actions, we had pretty much the similar setup, we tried salesforce, vcita, checkfront, still haven't found the best solution yet. One minor thing is i can't click to call on my Iphone, it redirect me to the homepage, I think you should fix that.
In order to get, more number of inquiries, you need to put an appropriate call to action in your ad text, so before clicking user can understand why he/she is clicking on the website and what he will be doing on site after visiting on the landing page. For appropriate call to action content in your ad text, you should hire an content marketing expert.
You are asking for personal information without a privacy policy. this is where it will not pass their policy. even through its approved first time, going ahead it will be suspended. furthermore, the site does not feel like optimized for conversion. you might consider using any other wordpress theme than this one. there are plenty for building services..
My Suggestions: - Create different landing pages for all of your services. - Area Specific pages on the website with targeted keywords (Services) This will help you to target more specific keywords and land people on relevant landing pages. This will help in better quality score and you will pay less for high rankings in AdWords. Also better conversions (Testing should be ongoing).
Really I prefer that, you wish to place an applicable decision to action in your ad text, therefore before clicking user will perceive why he is clicking on web site} and what he are liability on site when visit on the landing page. For applicable decision to action content in your ad text, you ought to payment a content promoting professional.
Hi there, your 'call us now' link is not working. You might want to look into that to increase conversion