Hi all, My company manages PPC campaigns for our clients. As I started working on a new price quote for a customer who never tried any PPC campaigns, I asked myself about the pricing model I use. Most times I use the adwords traffic estimator and add a factor to it as it usually is not that accurate (especially for campaigns in Hebrew). Has anyone thought of a cookbook guide to preparing an adwords campaign price quote? Your help is appreciated
Ohad, I recommend a combination of a flat base rate plus a percentage for expenditure. After a while you will get a feel for where to pitch.
dburdon, Thanks for the tip. I am thinking about using a cost+ model and later on converting the customer to either CPL or CPA models
Do you guarantee any results?? For example, you can have a price model based on how well the ads convert.