If you want to know the BIGGEST shift in business trends for the coming year than read on. According to the marketing experts by the end of 2013, more than 50% of your sales will come through major “retail†channels like Amazon or Apple iTunes or Google Android marketplace, bottom line you’ll be out of business. So know the biggest trends that will change the fate of future businesses. TREND One: Giants will become super giants. Take a look at the data given bellow; Amazon is the largest BUYER search engine in the world (they hold over 200,000,000 customer credit cards). iTunes has 375,000,000 credit cards on file Amazon Kindle books have started to outsell hardcover and paperback books Their consumer electronics purchases have TRIPPLED from 2007 to 2010 Amazon in 2010 was 33% of the US e-commerce figures It’s projected to be 50% by the end of 2012 Solution: Create digital products and associate with these big shots like Amazon, Apple and Google. TREND Two: Nothing is going to be easy any more; Traffic is more expensive than ever before Customers are demanding GREAT design Prices (and margins) are shrinking Brands are consolidating … even in niches Solution: Make most out of your traffic by creating an automated and efficient business using available technology and tools. Crowd source your work for professional touch using micro job sites like Fiverr.com, Mechanical Turk and 99 Designs. TREND Three: Video will rule the internet and grab most of the traffics. Let’s take a look at some data; According to Internet Retailer, customers who watch product videos are 85% more likely to buy products Cisco expected by 2013, 90% of internet traffic will be derived from video. Video email messages generate 2 to 3 times higher click through rates compared to static emails Solution: Create and optimize your product video and use video e-mails instead of static emails. We hope these information will help you to position yourself ahead of the race. Thanks for reading.
Good information gathered here. It happens everywhere in the world in every aspect. Everybody will turn to digital products in near future. But of course, there will be more ecommerce sites which will emerge. May be a software engineer of today earning a meager income will rule the world in eCommerce. So everybody should try to go for it. All the necessary marketing knowledge is freely available on internet.
I think the marketing knowledge can be absorbed from this site and also other sites such as Warrior Forum and etc.
Trend One - People are always looking for the next big thing. I'd assume that creating digital products and selling via your own medium would work as well to be honest.
Thanks for the interesting post. Especially interested in the comment about traffic becoming more expensive as my main business is in providing traffic.
Wonderful tips!! I agree that online marketing is getting harder. Many people now are focusing on offline marketing such as managing client's email campaign, creating mobile sites for them etc. Maybe some of us here are more suitable to earn money offline!!??
Selling the kindle book on Amazon can make one huge money if doing it right. I got asked many time from my clients if they can publish their kindle book on Amazon in their language. Any idea for international publishing on Amazon?
What we all know is that business operation is ever changing and evolving, but the significant trends should be predicted to become prepared. It is imperative that we know and understand what these trends may be and how they will affect our regular work. This will be our guide in finding smarter and easier ways of management.