Hello all I'm new to this forum and this is my first post. I'm also new to online advertising in general so all help will be appreciated. I'm trying to find out if there is any way to get a decent prediction of how many times a PPC ad on any network (but I prefer AdWords) would be clicked every month given a certain max PPC bid and keyword relevance. As in how many monthly clicks to expect if you have a high max bid and good keyword relevance and shoot for the top spot, or how many clicks you would get if you aim for the last display position. Is it possible to predict this without actually putting money on the table and running ads? Thanks all
I find that tool terribly inaccurate. My guess is they calculate historical averages, it doesn't seem to take actual search volumes as the keyword tool gives. If it does, it seems to assume your CTRs would be 5-8% for the top three positions. You may get that but in my experience, most advertisers would not. The top ones would get higher. I suggest using the keyword tool and getting a better idea of search volumes. If you are starting out, assume you will get a 2% CTR and you'll pay close to what the price it says for the top positions. If you are good and confident to get higher click rates, say 5% or more, reduce the estimated CPC by 50%. It will all depend on your click rate.
Google AdWords Keyword Tool adwords.google.co.uk/select/KeywordToolExternal ....is a very useful tool used to discover the estimate cost per click, search volume trends and compitition of any keyword.
you can limit your daily spend to any amount you wish - even $1 if you like, then scale in after you see you are getting your MWR Hope it helps Worthen
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