Predicting Number of Clicks for PPC ads

Discussion in 'Pay Per Click Advertising' started by nachoslurpee, Oct 17, 2009.

  1. #1
    Hello all I'm new to this forum and this is my first post. I'm also new to online advertising in general so all help will be appreciated.

    I'm trying to find out if there is any way to get a decent prediction of how many times a PPC ad on any network (but I prefer AdWords) would be clicked every month given a certain max PPC bid and keyword relevance. As in how many monthly clicks to expect if you have a high max bid and good keyword relevance and shoot for the top spot, or how many clicks you would get if you aim for the last display position. Is it possible to predict this without actually putting money on the table and running ads?

    Thanks all
     
    nachoslurpee, Oct 17, 2009 IP
  2. danion

    danion Active Member

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  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    I find that tool terribly inaccurate. My guess is they calculate historical averages, it doesn't seem to take actual search volumes as the keyword tool gives. If it does, it seems to assume your CTRs would be 5-8% for the top three positions. You may get that but in my experience, most advertisers would not. The top ones would get higher.

    I suggest using the keyword tool and getting a better idea of search volumes. If you are starting out, assume you will get a 2% CTR and you'll pay close to what the price it says for the top positions. If you are good and confident to get higher click rates, say 5% or more, reduce the estimated CPC by 50%.

    It will all depend on your click rate.
     
    Lucid Web Marketing, Oct 19, 2009 IP
  4. Top Click Media

    Top Click Media Guest

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    #4
    Google AdWords Keyword Tool
    adwords.google.co.uk/select/KeywordToolExternal

    ....is a very useful tool used to discover the estimate cost per click, search volume trends and compitition of any keyword.
     
    Top Click Media, Oct 22, 2009 IP
  5. Worthen

    Worthen Well-Known Member

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    #5
    you can limit your daily spend to any amount you wish - even $1 if you like, then scale in after you see you are getting your MWR

    Hope it helps
    Worthen
     
    Worthen, Oct 22, 2009 IP
  6. lohanpankaj

    lohanpankaj Peon

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    #6
    Hello,
    We can provide you real human visitors for the cheapest rates. Only .005$ per visitor.

    PM me if interested.
    Thanks
     
    lohanpankaj, Oct 23, 2009 IP
  7. newlogo

    newlogo Peon

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    #7
    number of click depend upon many factor like competitive keyword, bid, attractive adv etc
     
    newlogo, Oct 23, 2009 IP