I plan on creating my own domain and design a landing page that uses my affiliate links to promote products that interest me on ClickBank. I do graphic design for a living, and some of the landing pages for products I like don't look good at all, however, I really like the product. What I am curious to know is should I make a landing page that mimics the look of the affiliate product's site, like an extension of the site. One that looks slightly better. Or make a really, really nice looking site? My concern is that if they go from a really nice looking site to an ugly affiliate site it'll turn them off.
I suggest using a similar color scheme as the affiliate site you will be promoting. Since you are a designer the best idea would be to create two or three versions of the same site then test them against each other. You will quickly see ones convert the best. In my experience, giving your site a review feel is better then a sales feel.
haha. my idea is offer your service to those product owners whom you think their websites look ugly. can earn some quick money i mean if i were you and have the skills this will be something i like to do than promoting their products. just my comment
I use the same color scheme on the landing page for one of my products and it converts really well. My landing page is simple, to the point and not flashy or very graphic at all, and neither is the sales page. Honestly you just have to test and test and see what works. Like HRoscoe said, make 4 different versions of your landing page. One simple with matching colors, one complex/flashy/very good design with matching colors, one simple with different colors, and one complex/good design with different colors. Give each page a good test run with about 500 clicks or more depending on the product. Also, as far as color, you can search on google and get a chart showing what research and studies have found that each color represents to customers. Like blue represents Trust, green = saving money or some shit like that, red signifies urgency, etc. Anyway, the first page i would test would be a simple landing page with matching colors. Make sure to include plenty of "white space" too. Too much text can sometimes be an eye sore, and make sure to put key words and phrases in Bold. Good use of h1 headlines, you prolly know the rest.
Thanks for all your helpful advice! Does the landing page need to be long at all? Figured since all links are going to the affiliate's product's site no need to reiterate all their info. Perhaps list the main key points without having the user scroll down or even at all?
Contrary to ordinary belief, it often happens that "ugly sells". If you have a primitive, rudimentary, 1993-ish looking website by some weird (or maybe not ha?) case it can happen your conversions literally explode. I've been experimenting with this for a while and while some campaigns were a total failure in certain cases when I was promoting some CPA offers conversions increased 50-70%. I really don't know why this happens or doesn't happen - it's different from niche to niche. In the end it all boils down to just trying & testing things.
I have one more question though. Is it possible to get a URL that would go straight to the order form of affiliate? In that case your landing page would be all in all and visitors will go straight to order form rather then moving from your good landing page design to affiliate's ugly site
Ugly sells definitely. Keep It Simple Stupid works! Some of my conversions are best when the landing page doesn't say too much because the information is all on the sales page. Customers don't like being sold to and are likely to click off. I have had some success in my landing page being a simple squeeze page then the customer is lead straight to the sales page. But again, what works for some doesn't work for others so testing is key.
Out of curiosity will your new domain simply be a 1 landing page website or will you have lots of content? How are you planning to drive traffic to this site? Just curious as I'm also branching out into click bank at the moment.
Ugly or elegant? It depends on your target audience and the presale pitch style. If you are preselling like a pro to a net savvy audience like a IM guru to wannabes then you have to be pro looking. But if you are preselling as if a common man/woman say telling your experience you might look suspicious if you have some pop ups , spalsh screens etc. But all in all simple/ugly pitch pages make the cut for 2 reasons 1. They tell to the point without distracting the viewer 2. They give you a non corporate/non-business disguise.
The pages that I order from designers for my clickbank campaigns need to have those attributes *have to be simplistic design *max 3 colors (prefferably 2) *human face inside *slim lines The page itself needs to have: *Less logical text, more emotions *never write long pieces of text, prefer small chunks with bold parts
Thanks for all your help everyone! To answer this question. Unfortunately you can't. I even e-mailed Click Bank about it, and they said that it's against their rules. Which led me to ask this very question