I wonder how much value that would have. Anyone actually going to pay $120 to $200 a year for these domain names?
The price is only $24.95 http://www.101domain.com/directory.htm For certain niche directories this would be well worth it.
The $120 setup is for trademark owners only (i.e. yahoo.directory) everyone else pays $24.95 (Name.com is actually cheaper, only $22.99)
The new TLD's that come along benefit one group of people.. the registrars that are selling them. Its another way to get a short term boost out of people overpaying for something no one is going to want 6 months down the road. There's no value in it. Never was. If they'd have just maintained the rule set / RFC as listed in the first addition of "DNS and BIND", where as .net was network providers (ISP, NAP, Hosting, etc) .com was commercial entities (corporations, businesses, etc..) .org was non-profit organizations (churches, civic groups, charities) and .edu was accredited degree granting institutions we'd be a lot better off.. Less confusion, bs and dead/parked/hyjacked crappy domains.
There is no putting the genie back in the bottle. By the end of next year there will be a couple of hundred new top level domains. That makes the intuitive ones, like .DIRECTORY .APP .BLOG all the more valuable. Tell me that Quicken Loans or Bank of America wouldn't love to own Mortgage.Directory or Loan.Directory. In a year from now domain names like Wedding.Directory are going to be absolute 'no-brainers'
I saw the first phpLD yesterday running with the new .directory extension. Maybe it will prove interesting. In my opinion as there are more TLDs it dilutes the value of a domain name somewhat, but also makes it a little easier to get the words that best describe you in your name, and that can be a good thing.
I dont think its worth it, more extensions will pop up soon and more will be invented every year. Long story short, its the big domain companies milking the internet users. Call me old fasion but im also used to short extensions, longest I know is 4 letters which is .info Now they are using full words as extensions, and there are over 1 million words in the english dictionary, so you see where im going They already failed with this launch, since many great domains are still available and no one is taking it. Only the generic and one word domains are taken, which is normal in the domain name market. In other words, if you compare it to ".EU" launch, its a big fail!
Maybe it's just me but...Google says they don't like exact match domains and sees them as spammy. So ICANN does what?
I pick my names because they make sense for the site. Keywords are a bonus but not the priority. Branding is more important. Google is so focussed on people trying to "game their system" that they overlook decisions based upon good old-fashioned marketing. Seems to me anyone selecting one of those domains is going to be assumed guilty by G.
Google is the one that gave us instructions on how to bilk their advertisers out of thousands for over a decade.... Now they cry foul when they start to recognize that the revenue stream and advertisers is no shrinking because all advertisers are doing is paying for clicks and views and are not getting leads and sales in return.
True. But, I also think too many of the advertisers seem to think their job ends when the get someone to click on their ad. Too many of them are blaming what is essentially an affiliate for not being able to close the sale. It's far easier to whine to Google that their ads aren't converting than to take a hard and honest look at their own sites and invest in content that actually converts.
For several years google sent me pictures of some of our larger sites and gave me illustrations showing me exactly where to place ads and how to place them just so they would be clicked. Its kinda hard to expect and advertiser to convert a sale off of PPC when most of those clicks were usually completely unintentional. As for an affiliate and converting those sales? That's a completely different animal. There's usually a process post landing page and information collected from that user in the form of a LEAD post click. The PPC model? They click and go. No way to capture or convert that lead, much less get the lead to begin with. Advertisers are recognizing this now and realize that impressions and PPC do not work like a billboard. I could pay $1000 per month for a billboard and tens of thousands of people will see it. They are not all qualified leads, but I am not really paying $1000 for each of them to look at that ad. I am paying $1000 to advertise to that mass audience as a whole. If I convert one or two leads that turn into sales each month it's doing its job. Google on the other hand expects you to use your ad as a billboard where by every driver that comes along can see the ad and choose to click on that add and you in turn pay for every driver that clicks that ad whether they convert or not. That model works for publishers and google, not the advertisers.
IF Google really wants to give users of their search engine the most intuitive, functional and responsive results, THEN the .DIRECTORY, .PHOTOGRAPHY, .BLOG, etc. websites will rank according to consumer value, not according to how many back links they have compared to some crappy web 1.0 site from 1997. Ditto for Bing/Yahoo. Incidentally, Google and Microsoft have both acquired the rights to a few of the new generic Top Level Domains themselves.
Seems to me that anything not ".com, .net, .org., .edu or .gov" should likely be ignored. The TLD additions are nothing more than revenue generators for those selling them.