For information products (I'm about 3/4 way recording audio interviews for a CD), do you think putting up the page before it's totally completed is ok? I guess it's not ideal, but you are testing the market so to speak, such as the infomercial model of "allow 3-4 weeks for delivery" while they are testing their product. If you're pretty sure your product will take off, but have financial pressures and haven't had a vacation since you were 6 years old, just kidding, not really, anyways if you're eager to get this ball rolling what do you think if you write back to customers something like: >>After a sale is completed, write back immediately, apologise and explain the product is out of stock, that a refund can be issued immediately, or a pre-order discount can be locked in, and state the expected shipping date Please advise. I've heard pre-ordering can sound scammy.
IMO,pre order sales main purpose is to create a buzz about the will be launch product. And its also a marketing technique to test the buyer interest within the product.
do you think doing something like this >>>After a sale is completed, write back immediately, apologise and explain the product is out of stock, that a refund can be issued immediately, or a pre-order discount can be locked in, and state the expected shipping date is legitimate?
Or instead If the visitor presses continue to order, it takes them to a page, 'Unfortunately we are currently on back order but will contact you as soon as we have product in stock. Thank you for your patience." If you do this, would you put a date, such as I'd put July 1, which is about 2 weeks from now, when I will be finished?