pre-launch campaign

Discussion in 'General Marketing' started by JVpartnership, Jun 26, 2013.

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  1. #1
    According to your experience, does it worth investing in a pre-launch campaign to gather e-mails/facebook likes/twitter followers/... and later promote your product with it goes live?

    Or does it worth more investing time and money to generate traffic when the product is launched?
     
    JVpartnership, Jun 26, 2013 IP
  2. Howard Lim

    Howard Lim Active Member

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    #2
    Either is fine. The key is just getting lots of traffic in order to get leads then emailing your leads to sell them your products and services you think suits them. It is only when you have a huge list, then you can do a pre-launch campaign to make your list excited about what's about to come, before you go in for the kill.
     
    Howard Lim, Jun 26, 2013 IP
  3. xaban

    xaban Member

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    #3
    For sure it is a good idea to start marketing your product before launch.
    There are two main advantages of such actions:
    1. You can get valuable beta-testers for your website/application.
    2. Users that take part in any beta-release easily become your brand's ambassadors/real fans.
     
    xaban, Jun 30, 2013 IP
  4. JVpartnership

    JVpartnership Active Member

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    #4
    Thanks ;)
     
    JVpartnership, Jul 5, 2013 IP
  5. SERPpoint

    SERPpoint Active Member

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    #5
    You can take as many marketing methods as you can, there is no harm in this..
     
    SERPpoint, Jul 6, 2013 IP