Guys, In my recent interview i was asked about pre-click data. To be frank that was the first time i am hearing that word. No guesses I bombed in the interview. Later searches in google and yahoo fetched 0 Results on the term. My question is, does anyone has an idea about pre-click data? I think the term originated from Omniture & it is somehow related to web analytics. Now i am leaving you to answer.
Pre-click is about finding potential customers and driving them to your site. See here (PDF file) for the search life cycle. What was the question they asked you?