I came across this excellent post that give your 10 step guides of how you can turn your Wordpress blog into the ultimate web 2.0 portal http://www.howtospoter.com/wordpress-web-20-guide Includes points on 1. Using Wordpress themes that are Web 2.0 ready - Gives you examples 2. Optimising the Blogs for the search Engines and plugins to achieve this 3. Making your Wordpress Blog ready for the social networks 4. Adding Subscriptions, Comments and tracking 5. Spam protection 6. Interactivity - Polls, rationgs etc 7.Monetization etc..etc And the best part is that all the plugins needed to achieve this are free Wow Here is the link again: http://www.howtospoter.com/wordpress-web-20-guide