PR Web Press Release

Discussion in 'General Marketing' started by joshril, Apr 3, 2005.

  1. joshril

    joshril Guest

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    #21
    That looks pretty good nevet... I'm looking forward to attempting to write my next one... Let us all know if your investment pays off and what differeces there are in paying and having it professionally written... Good luck!
     
    joshril, Apr 8, 2005 IP
  2. nevetS

    nevetS Evolving Dragon

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    #22
    I'll post the edited version here as well, and people can decide for themselves whether or not it was worth it. For me, for my first press release, I think it is worth the learning experience - and I'll get to share it here so I can help feed this community information I think it desires. Hopefully it will be more than just a couple of misspellings corrected :D
     
    nevetS, Apr 8, 2005 IP
  3. joshril

    joshril Guest

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    #23
    Thanks nevet.... I know we all appreciate your posting this as it can give us an idea of what we need to do on our press releases... Thanks for being the guinea pig...
     
    joshril, Apr 8, 2005 IP
  4. nevetS

    nevetS Evolving Dragon

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    #24
    Here is the edited press release:

    I'm opting not to mention blog.bkweddings.com, as it's really just a set of rambling thoughts at this point. The consultant wanted me to have something more newsworthy than "hey please look at my site", in order to get it past the e-mediawire distribution reviewers. (apparently they get a lot of that and reject a lot too). I thought about trying to get one of my planned freebie products released before I sent this out, but I decided to release it as is, and release another release when I am ready. That way I can concentrate on filling up the content holes that I have on the site through the weekend (with a self imposed deadline motivating me). I think a side benefit of doing releases is it motivates you a little bit to do some more work on your web site.

    The PR editors (that I hired for a re-write) are not available on weekends, although PRWebDirect is. My lady, name Kathy, was very nice and helpful. I personally like what she did with the release, and it definitely seems a little better now. It's still not a release I think will catch much attention - but that's more my fault for not having any noteworthy news. I think it looks as good as it can right now. Was it worth the $149(I think) rewrite fee? I'd say definitely. I might have gotten the same out of a $69 edit and polish though. I think in the future, I'll write my own, with an eye on this one for style. In the event I actually have something noteworthy, I'll hire them or another firm to work their magic.

    What do you think? Should I leave my PRLeap.com release as is, or should I edit it to include the above re-write?
     
    nevetS, Apr 8, 2005 IP
  5. bloodwrath

    bloodwrath Active Member

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    #25
    I used PRWEB for my 1st press release
    and here what has happened so far

    I paid $80 for the PR
    Reads 52,235 & Estimated Pickup 408
    my traiff has increased not by 50000 but it has
    my traffic has increaed by several hundreds of visits a day
    300-500 more Unique visitors per day.

    google results
    [size=-1]Results 1 - 10 of about 149 for "Reclaim Your PCfrom the InternetSpies". [/size]
    yahoo results
    Results 1 - 10 of about 476 for "Reclaim Your PC from the Internet Spies"
    msn results
    1-10 of 961 containing "Reclaim Your PC from the Internet Spies"

    Google picked up WAY less than yahoo or msn

    this was my press release


    Reclaim Your PC from the Internet Spies


    Supportcave.com offers free anti spyware remover software programs, helping computer users to protect their computers as well as their personal privacy from potentially harmful software such as spyware, adware, browser hijackers and other secret computer infestations. March 23, 2005 – Most Internet users recognize the need of protecting their computers against viruses, as the vast majority of us sooner or later become painfully aware of these nasty little programs when they shut down our PC, spam our mailbox or delete our files.

    Viruses are, however, not the only malicious software programs out there. The newest addition to the evil software family is the so called Spywares and a good anti-virus program or firewall is not enough to safeguard against these clever programs.

    Spywares are known by many names such as adware, trojans, malware, browser hijackers etc. The thing they all have in common is that they will transmit your personal information to companies and individuals who have an interest in knowing about your surfing habits, online purchases, credit worthiness, interests, web searchs, chats, birth date and even your credit card number. The list goes on and on, since Spywares are constructed by promotional companies who need to know as much as possible about the online consumers to target them effectively. By ewes dropping on you online, these companies hope to be more successful when sending out promotional materials.

    Spyware usually enter your PC by piggybacking on other software downloads. Every time you use downloaded or otherwise shared files, including Freeware, Shareware or p2p sharing programs, you stand the risk of unknowingly infecting your computer with Spyware. Even confirmed virus free music files, films and computer programs can have Spyware stowaways. Once inside your computer, they will hide, monitor all your actions and promptly start telling your secrets to anyone willing to listen.

    Contrary to most viruses the Spywares actually make an effort not to be observed. Since they won’t cause obvious harm such as deleting important files or shutting down your computer, they can thrive in your PC for years without you noticing, sending out massive amounts of information about all your online habits.

    At a first glance, you might find this annoying but essentially harmless. Why not let the companies send me promotional material about things I am actually interested in? Spyware is however far from harmless, since the infiltration by Spyware not only let the companies know about your latest online search, but also much more private matters such as credit card details, online purchases of medicine and your private e-mail correspondence with family, friends and business partners. There are even examples of how this massive gathering of personal information has led to an overall loss of privacy and stolen identities. In the computerized world of today it is not hard to imagine the amount of damage and personal suffering the fraudulent use of a persons’ identity can cause.

    It is obvious to anyone that we must start combating the Spyware programs, but the best way of doing this is not to panic and pull the plug on your PC, never go online again and keep five feet away from all Freeware. There is a much better solution: http://www.supportcave.com

    Supportcave.com offers new and enhanced free Spyware Remover Software. Not only will these programs effectively check and clean your computer from Spyware, once installed they will also shield your computer from future Spyware intrusions and browser hijacks - before the malevolent software even have a chance to enter you PC! Spyware Remover Software is an important function all computer users should rely on to ensure their computer is free from nosey software and their privacy protected.


    I am quite happy with this and plan to use prweb more
    im checking out prleap now

    I would recommedn prweb for any of u
     
    bloodwrath, Apr 8, 2005 IP
  6. bloodwrath

    bloodwrath Active Member

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    #26
    I just added my PR to prleap.com and will see how that plays out
     
    bloodwrath, Apr 8, 2005 IP
  7. nevetS

    nevetS Evolving Dragon

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    #27
    That's a great press release br!
     
    nevetS, Apr 8, 2005 IP
  8. lorien1973

    lorien1973 Notable Member

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    #28
    This is very interesting. My release today has so far 16,000 page views, picked up by about 154 different outlets (I'm assuming those that scrape PRWEB for content). I'm pretty impressed by how many people have seen it.
     
    lorien1973, Apr 9, 2005 IP
  9. nevetS

    nevetS Evolving Dragon

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    #29
    Have you checked your web stats to see how much of that translated into traffic? 16K so far in one day. That's amazing.

    By the way - which one is yours. I'm figuring you are on the front page since you paid 80 bucks, but I don't see anything for your listed websites.
     
    nevetS, Apr 9, 2005 IP
  10. bloodwrath

    bloodwrath Active Member

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    #30
    Im not sure if your refering to my PR
    but it was march 29th so its a bit old
     
    bloodwrath, Apr 9, 2005 IP
  11. wrkalot

    wrkalot Well-Known Member

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    #31
    Do any of the sites offer PR writing services? This sounds like something I need to be doing but don't have the time or skills. OR can any of you make a recommendation?
     
    wrkalot, Apr 10, 2005 IP
  12. lorien1973

    lorien1973 Notable Member

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    #32
    I got someone from elance to do mine, but based upon what was released, I could have written one just as well. Now that I see the format; I'll probably end up doing that in the future.

    Here is a link to my release
    http://www.prweb.com/releases/2005/4/prweb226843.htm

    I have 3 sites right now. I could see doing 1-2 a month/site, just to see how it works out. $80 is not a huge investment, and if it generates enough traffic/sales/awareness it'd be a long term winner. My only wish is that I would have realized that it would have been released on a saturday, when no one is in the office, so if it generates a bunch of calls (or even a few), I'm kinda out of luck.
     
    lorien1973, Apr 10, 2005 IP
  13. nevetS

    nevetS Evolving Dragon

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    #33
    One thing I was thinking about - since you can upload attachments is uploading a pdf file containing a sitemap. Since most of the search engines read pdf's, it might be a good idea. For images, I uploaded a thumbnail of my site and a logo. I don't have much in the way of images to upload, so I figured I should put something.

    I saw your press release yesterday on page 1. Good job!

    One thing I noticed that newscrafters did for me was to mention the website by full url five or six times. And you should definitely put it in the summary.

    Since I used PRWebDirect I paid $119 for the service. I bumped it up to $122 so I could get 3 stars instead of 2, and get pushed above the other $119-ers. They say that the top 3 get listed in Featured Listings, but from what I see, it seems like the top 5 or 6. That's a great deal worth another $20-40 bucks since it guarantees a link to your listing on every page. It's only a day that it gets listed, but I imagine they get spidered daily and the featured listings probably have a chance of getting spidered than any others.

    Just my thoughts for today. I still haven't released (set for Tuesday), so I'm still wondering how much my site release announcment will work. I'm hoping for a deep crawl as a result of this - so my directory can count towards my network weight :)
     
    nevetS, Apr 10, 2005 IP
  14. nevetS

    nevetS Evolving Dragon

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    #34
    A funny thing I just noticed. On Saturday and Sunday, the amount of press releases that pay over $120 are very minimal. Through the week, they are very high. In fact, during the week, it looks like the top spot goes for $400 or more, with a $120 bid coming up more than 10 items down the list. If it's SE's you are hoping to attract, looks like Saturday or Sunday is the day to do the release. If it's journalists, it costs much more to get their attention on work days.

    I still think Tuesday is the day for my market niche, but I'm thinking of delaying this particular release until Saturday, attaching a sitemap in a pdf file, and hoping that this will instigate a deep crawl.

    For my more newsworthy releases I will pay more, and put them up on Tuesdays.
     
    nevetS, Apr 10, 2005 IP
  15. jeremymgp

    jeremymgp Active Member

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    #35
    Good info, I'm also considering using PRWeb
     
    jeremymgp, Apr 11, 2005 IP
  16. Solicitors Mortgages

    Solicitors Mortgages Well-Known Member

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    #36
    :: does the FREEBIE submission get you nowhere?
     
    Solicitors Mortgages, Apr 11, 2005 IP
  17. bloodwrath

    bloodwrath Active Member

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    #37
    so far http://www.prleap.com/
    has not paid off
    did the same PR as prweb
    and my PR has had like 50 views :(
    i give it a few day, but my prweb had over 20000+ views by now
     
    bloodwrath, Apr 11, 2005 IP
  18. lorien1973

    lorien1973 Notable Member

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    #38
    probably not. $80 guarantees you get into google and yahoo news (I think its guaranteed...I know I appeared in both of them, twice in yahoo actually). Free doesn't guarantee much, and you'll probably be buried at the bottom and the only way to find it is people actively search for it.

    If I can get together a really good press release, as a lark, I might bid the high for a day, just to see how many page views it'd get. It'd only be ~400 bucks, but if the results were there, its cheaper than overture/google adwords (if you figure 1 cents/PV on the PR, it was worth $200+ and only paid $80)
     
    lorien1973, Apr 11, 2005 IP
  19. clasione

    clasione Notable Member

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    #39
    Impressive thinking!

    Very good.... I was also thinking of using the PDF option since se's tend to like them... But I didn't get that far into it....

    Very good idea though.... Good stuff!
    http://www.prweb.com/releases/2005/4/prweb225600.htm

    I like spending 10 bucks on those.... :D
     
    clasione, Apr 11, 2005 IP
  20. tigertom

    tigertom Peon

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    #40
    I found that my site was spidered quite a bit, but I wouldn't be too bothered about PRWeb stats. You do eventually get your release on PRWeb as web page, and that in turn is spidered by Google, but a better use of your cash would be buying links, if your site is already listed in search engines, and your release is only a marketing blurb.

    If you really want to get the benefit, aim at getting the attention of journalists. Print, radio, TV advertising costs $000's. With a newsworthy press release you can get that for free. And other sites will link to you, which is surely the point (?)

    It really is worthwhile read a few tutorials on writing press releases; how can your product/site be made interesting to people in your area, nationally, or within a certain field. What the angle? Think of PT Barnum, or his modern equivalent, Richard Branson! He gets tons of publicity by dressing up in silly costumes, while British Airways have to spend millions on TV adverts.

    If you look dispassionately at the releases on PRWeb, 90% aren't worth two seconds of anyone's time; they're badly-written adverts. They make me wonder if PRWeb isn't going to get overwhelmed with a new form of spam, or if they have some way of pushing only the interesting stuff to journalists.
     
    tigertom, Apr 12, 2005 IP