PR Web Press Release

Discussion in 'General Marketing' started by joshril, Apr 3, 2005.

  1. #1
    I just submitted a press release to PR Web. I feel like it is a pretty good article and has some good information. I did not contribute any money to PR web at this time, as I am just trying out their service... Does anyone know if I can use this same press release on other services similar to PR Web to gain maximum exposure. It is 100% original and I think it has the potential to drive traffic to my site. Thanks...
     
    joshril, Apr 3, 2005 IP
  2. nevetS

    nevetS Evolving Dragon

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    #2
    Post a link to your article. I'm interested in seeing it. I've been considering using PRWeb and PRNews as well.

    I think you will find some overlap if you submit to other services, but other than that I don't see a problem. (I'm inexperienced in this regard, though)
     
    nevetS, Apr 3, 2005 IP
  3. noppid

    noppid gunnin' for the quota

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    #3
    I find subbmitting to local newspapers works wonders. It's free, save the charge for the call to fax it over.
     
    noppid, Apr 3, 2005 IP
  4. honey

    honey Prominent Member

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    #4
    I would suggest to contribute $40-80 if your website is commercial. It helps exposure.
     
    honey, Apr 3, 2005 IP
  5. justtara

    justtara Peon

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    #5
    Contributing $30 is key to getting your press release into the search engines. I have done the free, the $10, and the $30. I got a lot more traffic with the $30 than than the free or the $10 contribution. I think the only thing more the $40 contribution gets you is a graphic in the press release itself.
     
    justtara, Apr 3, 2005 IP
  6. joshril

    joshril Guest

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    #6
    I don't have it up on my site yet nevet and it takes a couple of days to list in PRweb. I am going to copy/paste it below.. If anyone doesn't want to read it, the rest of this post will be the body of my press release.


    Health Care Costs

    Over the past several years, health care costs have taken a drastic increasing trend. Not far behind are health insurance premiums. It is not hard to understand these cost increases as our population ages and medical technology continues to improve, but someone looking for an individual health policy may have a hard time finding premiums priced affordably.

    Health Insurance Eligibility

    When shopping for health insurance, the two factors primarily taken into account by an insurance company, are an applicant’s age and health. As a rule of thumb, the healthier and younger a person is, the more inexpensive the coverage will be. Most companies will accept any age up to about 63 or 64. An applicant above 64 will be eligible for a Medicare supplement in most cases.

    Policy Choices

    There are many types of policies available. The most common health insurance plan offered is a major medical policy. The features that distinguish major medicals from other types of plans vary by state, but in general, major medicals are well-rounded policies with very high lifetime maximums and provide coverage for most major occurrences. Specified benefit plans are another type of policy that is becoming widely available. These policies are, in most cases, less expensive than a major medical policy, but the overall coverage is much more restrictive. Many of these policies include severe internal limits that most people would find inadequate in the case of a large hospital bill. However, an advantage of these plans is the ability for someone with substandard health to qualify when perhaps a major medical plan would not accept the risk. Many of these specified benefit policies can be found coupled with association memberships, which do little to improve coverage in most cases. The health savings account, or HSA, is a fairly new player in the health insurance world. Health savings accounts are tax-exempt accounts used in conjunction with high-deductible insurance policies. The money deposited into the HSA is tax-exempt if used to pay qualified healthcare expenses such as doctor’s visits and deductibles. The benefit of this versus having a low deductible plan, is the difference in premium that would have been spent for the low deductible policy, can be deposited into the health savings account and will rollover from one year to the next. If there are no or few healthcare expenses for the year, the money is not lost and rolls over to the next year to cover qualified medical expenses.

    Finding the Best Quotes

    The most cost-effective way to shop for health insurance coverage is to work with an independent insurance agent. An independent agent works with several insurance companies, which provides the opportunity for the best price and benefits depending upon an individual’s situation. Although, there are some agents that primarily represent only one company and are often referred to as “captive agents.” Working with “captive agents” is not ideal, as the agent does not have the ability to “shop around” to find the best rates and policies available. A reputable agent should never use “high pressure” tactics to close a sale. Insurance is an important financial decision that should involve obtaining multiple quotes and doing plenty of research before making a decision. Several online quoting companies encourage this and provide quotes from several agents and companies. For the top online quoting companies available, check out www.dontoverspend.com.
     
    joshril, Apr 3, 2005 IP
  7. ResaleBroker

    ResaleBroker Active Member

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    #7
    You can submit the same press release to as many news sources as you can find. ;)
     
    ResaleBroker, Apr 3, 2005 IP
  8. joshril

    joshril Guest

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    #8
    Great... any suggestions other than PRweb and PRLeap???
     
    joshril, Apr 3, 2005 IP
  9. noppid

    noppid gunnin' for the quota

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    #9
    Not to be a jerk, but who is going to read that really to get to the last paragraph? A press release is about you, don't be affraid to talk about you.

    Look here man, you are missing alot of potential. http://www.stetson.edu/~rhansen/prguide.html
     
    noppid, Apr 3, 2005 IP
  10. joshril

    joshril Guest

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    #10
    I actually disagree... From some of the research I have done, filling a PR full of hyperlinks is a sure fire way to piss off a potential customer and not get your PR picked up... All PRs have a contact section listed on them and I am sure if someone wants to get to my site, they will be able to. Affordable health insurance is a hot topic, and I feel like the PR is fine the way it is... Thanks for the input though. BTW, I didn't list it for review, I am interested in places I can submit to...
     
    joshril, Apr 3, 2005 IP
  11. joshril

    joshril Guest

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    #11
    I have made a revision after reading through your article noppid. This adds a chance for a reader to link to me upfront...

    Health Care Costs

    Over the past several years, health care costs have taken a drastic increasing trend. Not far behind are health insurance premiums. It is not hard to understand these cost increases as our population ages and medical technology continues to improve, but someone looking for an individual health policy may have a hard time finding premiums priced affordably. To receive a competitive quote from several top insurers, visit http://www.dontoverspend.com.

    Thanks for the suggestion... I think this should work for something I slapped together...
     
    joshril, Apr 3, 2005 IP
  12. tigertom

    tigertom Peon

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    #12
    That's marketing flannel, not a press release. PRWeb.com has a tutorial. Here are more:

    http://www.google.co.uk/search?q=how+to+write+a+press+release

    How would yours ever conceivably interest an editor? The format is wrong. It's dull. What's in it for the reader?

    A well written press release can bring you $$$$$ in free publicity.
     
    tigertom, Apr 7, 2005 IP
  13. joshril

    joshril Guest

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    #13
    Thanks for the reply...I will read the tutorial. I plan to write another press release this weekend. However, thus far, my release has generated several hits and some conversions in the past 2 days so I am not dissappointed for the amount of time I put into it...
     
    joshril, Apr 7, 2005 IP
  14. nevetS

    nevetS Evolving Dragon

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    #14
    Joshril - how many visits have you gotten directly from your PR release? Obviously every niche is different, but I'd like to know how many visits you got and how much you contributed. I see a lot of posts about PRWeb all over the place, but not anything specific in terms of people's experience.
     
    nevetS, Apr 7, 2005 IP
  15. joshril

    joshril Guest

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    #15
    Actually, I haven't gotten many from PRWeb yet, but I have gotten about 30 uniques from my PR on PRLeap in the last couple of days... I think that ain't bad... I am sure of 2 conversions that came from this...
     
    joshril, Apr 7, 2005 IP
  16. mopacfan

    mopacfan Peon

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    #16
    Press releases are a very effective tool if written well. I've gotten a lot of exposure from prweb and prleap. I just need to write them more often.
     
    mopacfan, Apr 7, 2005 IP
  17. joshril

    joshril Guest

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    #17
    I'm gonna try and do a couple a month... I found that google picked up my release very quickly... May have just been lucky.. My first on wasn't great, but I'm sure I will improve as time goes on...
     
    joshril, Apr 7, 2005 IP
  18. lorien1973

    lorien1973 Notable Member

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    #18
    I just did my first prweb press release. I opted for the $80 full upgrade just to see what happens. If a few other sites pick it up and keep it, it'll work for me. I'm curious as to the traffic bump or a maybe a vote for the most usless press release ever heh.
     
    lorien1973, Apr 7, 2005 IP
  19. joshril

    joshril Guest

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    #19
    I just submitted mine on the free option... please post back with the amount of traffic you receive...
     
    joshril, Apr 7, 2005 IP
  20. nevetS

    nevetS Evolving Dragon

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    #20
    I submitted a press release via PRWebDirect and PRLeap tonight. Probably not the best expenditure of money, but I am very curious as to how effective this medium can be. I will be directing co-op weight to the Press releases as well, so we'll see how that goes.

    Through PRWebDirect, I actually opted to have them re-write my draft press release. At least the first go round, I figured I would see what they could do that I did not in the 20 minutes I spent on the release.

    I paid 40 dollars for PRLeap, a total of $268 for PRWebDirect. (seems like a flimsy expenditure to me right now, but I'd like to see what can happen)

    Here is my press release (that I submitted to PRWebDirect for re-write, and that I actually submitted to PRLeap):

    My site isn't exactly ready for prime time, this press release is pretty weak IMO. It is important early on in the process to get PR out there, though - and that's exactly where I am - early in the process. (Site barely released)

    Also, I chose Tuesday as a Press Release date for the following reasons:
    1) People are busy on Monday with getting back to work, and transitioning from the weekend. The news industry is 24/7 - but that is breaking news, and breaking news departments are not likely to be interested in me.
    2) Tuesday is relatively slow for news.
    3) My topic is weddings, typically society pages, human interest pages etc. are published on wednesday. If anything comes of this, it's good timing to release 24 hours ahead of time.
    4) 12th is middle of the month. Good time for monthly print media to be looking for filler info.
    5) 12th gives me 4 days to make edits or beg for refunds.
    6) 13,14,15 are rough days with tax time coming up. Editors are likely to approve anything just to get out of the office and work on their taxes :D
     
    nevetS, Apr 8, 2005 IP