yep it's a challenge and that's what makes it fun. i think that's why i'm finding it hard to kick the SEO addiction. i used to look down on SEO (as opposed to content creation) but i've realized that i'm pitting my wits against the big G, who are supposed to be the smartest people in the business. good luck mate... i'll throw in a link for ya. a lotta people here in the PR lust after that kinda info anyway.
yo! i'm halfway thru my 7th cup, actually. but isn't about time you folks called it a day? go to bed matey, everything will be all right in the morning. maybe.