How important is the page rank of the website when using adwords. I have a PR6, would that guarantee me to list higher for a lower price? thanks
Not necessarily. PR just indicates Google thinks well of your site. But if your subject is "cars" and your promoting "boats", then your QS will suffer. It all depends on how relevant your kw's and ad groups are to the lander.
so if I had a high PR and relevant ads and relevant landing page, would high PR be very helpful in this situation? So basically lets put it this way. If i were to run two campaigns about same products on two different pages and first campaign was about boats and i had the ads about boats and landing page about boats but my PR was 0 and then my 2nd campaign was about boats too and my ads were about boats and my landing page about boats but I had a PR5 would second campaign list much higher for a lower price? thanks a lot!
pr means nothing to Google adwords. PR0 can run much more efficiently than PR10. PPC landing pages are nothing like SEO optimized pages. In fact, all the rules for SEO are completely thrown out when it comes to PPC landing pages.
PR ,seo and adword are different things... Pr is important for seo and adword is a ppc engine for sponsord listings....
if you gained PR natural way, then it will certainly help. adwords uses same kind of ranking technology as SERP to assign QS and charge CPC accordingly. if your page is properly optimized for the keyword you are bidding, then more than likely you will get a good QS. and a good QS means lower CPC
Adwords and Page Rank are not connected. My understanding of Page Rank is that it's based on the number and quality (in terms of Page Rank) of links to your site. This has absolutely no bearing on Adwords, which looks at your website in isolation when checking it for quality.
Are you sure, CustardMite? I'm not doubting your claim, but a personal experience of mine might suggest otherwise . . . Once, I set up a direct linking campaign to a merchant's page which included very little content (a small paragraph). Almost all of the content on this page was images of products. Knowing that I would get a very low quality score for this campaign, I thought twice about constructing it. At first, I said, "No way"; then, something made me go ahead and give it a try . . . The page which I wanted to promote ranked very high for the keywords which I wanted to bid on. It had a PR of 6 and received a lot of organic traffic for the keywords in question. In the interests of seeing what would happen, I gave it a go. Upon launching my campaign, I was quite surprised to find that all my keywords had a Great quality score. With a bit of split-testing, I hit the No. 1 spot in a couple of days, and my CPC dropped dramatically. It might be, therefore, that high PR sites/web pages might receive higher favour from Google than low PR sites. I can't be sure about this at all. Maybe something else was the cause of the high quality score. I will need to try it a few more times to confirm. What I do know is, Adwords pays a heavy emphasis on the amount of (relevant) content on a page, and pages with a few lines of text usually get penalised, no matter how well the campaign has been structured. But this one didn't, which got me thinking that maybe it was due to the high PR. I don't know . . . You decide.
My explanation of Page Rank is definitely correct - I've done quite a lot of work with it. The best explanation of how it works is on Wikipedia: http://en.wikipedia.org/wiki/PageRank It's possible that one of Google's undisclosed variables is the number of links to your website, but they've never said so, and if it is then I doubt it's a major factor. I've managed a number of campaigns with absolutely no links to them (new websites) and I've found it no more difficult to get a high QS on these. That said, I've not managed any accounts where the site had a high page rank, but I doubt it would play a large part. After all, Google would (in most cases) be rewarding you for landing people on your home page, and penalising anyone who creates a new landing page for Adgroups...
I contacted Adwords via phone. Apparently, PR has no bearing on quality score whatsoever. Just to be clear, in my last post, I didn't imply that new landing pages get penalised, but that high PR sites might get rewarded. However, that doesn't seem to be true.
please see my thread on PR and adwords forums.digitalpoint.com/showthread.php?t=704506 Google confirmed that PR does not have any effect with adwords. There is no link between them. Good PR does not mean good QS. Please stop confusing the two. PR is to SEO as QS is to adwords.