The thing that is really making me suspicious is that they never have any specifics in their communications. One of their affiliates has been emailing me, and they emailed me PPP's latest update today. I'm going to quote some of what they said: Why do they have to mention "some of the biggest names in the industry," instead of mentioning them by name? I don't know a ton about advertising, so maybe they have a good reason, but it seems like if they did have big names they would build more credibility by listing them. Seems like they already have Taco Bell from their test ads. It's like when they said that they had a "major search engine" behind them. I still don't know what search engine it was, but if it isn't Google, Yahoo!, or MSN, then it's not a major search engine.
Furthermore, the website owner only gets 25% of the revenue. 25% of $20 CPM is more than most cost per impression programs, I guess.
I think you have the right to be suspicious, as I am as well. They have stated that these ads have been run in the past on thousands of other Sites, so why do they need a Feb 1 launch date. I am a member of this but have never promoted it. There are a lot of unclear issues as you state, associated with this program. A lot of Hype and a lot of promotional tactics to buy their sites to promote the venture as well. Starting to Smell of something!