PPC ?

1) How does PPC advertising works? Give details about the purchase and payment process?
2) How do you measure the success of a PPC campaign?
3) What are the different PPC platforms out there? Which are you favorites? Which is the best?
4) How would you expect your boss to describe you as a PPC/SEM expert, and what lengths do you go to to ensure your expectations are met?
4) What things do you look for when optimizing a paid search account? How do you analyze the data?
5) What steps do you take to prevent your paid search accounts from becoming stagnant?
6) Was there a time when an account you were managing had stagnated? What did you do to revive the account?

 

Man you got to read Google's Adwords data about PPC. They got a lot of information about your questions.

 

THANKS FOR THE NICE INFORMATION.

 

You Welcome!

 

1) How does PPC advertising works? Give details about the purchase and payment process?
A: Pay only if people click on your ads. There are different payment process of every PPC networks.

2) How do you measure the success of a PPC campaign?
A: You have to test your keyword with different variations and ensure high ROI.

3) What are the different PPC platforms out there? Which are you favorites? Which is the best?
A: Best are adwords, bings ads & facebook ads.

4) How would you expect your boss to describe you as a PPC/SEM expert, and what lengths do you go to to ensure your expectations are met?
A: PPC/SEM experts are known for achieving there targeted ROI.

5) What things do you look for when optimizing a paid search account? How do you analyze the data?
A: Keywords & CTR. Analyze data through tracking tools like google analytics.

6) What steps do you take to prevent your paid search accounts from becoming stagnant?
&
7) Was there a time when an account you were managing had stagnated? What did you do to revive the account?
A: Proper keyword research and constant optimization.