1) How does PPC advertising works? Give details about the purchase and payment process? 2) How do you measure the success of a PPC campaign? 3) What are the different PPC platforms out there? Which are you favorites? Which is the best? 4) How would you expect your boss to describe you as a PPC/SEM expert, and what lengths do you go to to ensure your expectations are met? 4) What things do you look for when optimizing a paid search account? How do you analyze the data? 5) What steps do you take to prevent your paid search accounts from becoming stagnant? 6) Was there a time when an account you were managing had stagnated? What did you do to revive the account?
Man you got to read Google's Adwords data about PPC. They got a lot of information about your questions.
1) How does PPC advertising works? Give details about the purchase and payment process? A: Pay only if people click on your ads. There are different payment process of every PPC networks. 2) How do you measure the success of a PPC campaign? A: You have to test your keyword with different variations and ensure high ROI. 3) What are the different PPC platforms out there? Which are you favorites? Which is the best? A: Best are adwords, bings ads & facebook ads. 4) How would you expect your boss to describe you as a PPC/SEM expert, and what lengths do you go to to ensure your expectations are met? A: PPC/SEM experts are known for achieving there targeted ROI. 5) What things do you look for when optimizing a paid search account? How do you analyze the data? A: Keywords & CTR. Analyze data through tracking tools like google analytics. 6) What steps do you take to prevent your paid search accounts from becoming stagnant? & 7) Was there a time when an account you were managing had stagnated? What did you do to revive the account? A: Proper keyword research and constant optimization.