Look for a 'keyword suggestion tool' either on a search engine or within the place you are buying PPC words - Enter a word and it will suggest a bunch of keywords that you can try. For example you can use places like https://freekeywords.wordtracker.com/ or https://adwords.google.com/select/KeywordToolExternal
Typically, long tail keywords are cheaper in PPC however all you really need is a good SEO company that can point you in the right direction
I'm not really skilful and familiar with PPC. Would like to know more about this. Is there a webinar or ebook about PPC Advertising?
Hi, There is training provided by Google themselves and it is free. I am not sure if it works in your country but try to research on Google Engage. Google Engage has training materials and even certification programs. Hope this helps
[TABLE="width: 576"] [TR] [TD="class: xl65, width: 576"]PPC stands for Pay per Click .It is a paid promotion activity of websites. Google Ad words is the tool that can help you in searching keywords for this purpose.[/TD] [/TR] [/TABLE]