hello friends, I am new to seo field . PPC stand for pay per click i know this. But how to implement and why it is so popular i don't know. Can anyone give me explanation for implementation of PPC.
Pay Per Click ads are ads which you place on your website using code supplied to you by a PPC publishing program. When you place these ads on your website, you earn a credit amount for each click, this could be anything from 0.001 cents to $10 depending on the program, the type of ad and the competition between publishers and advertisers. It is popular as you know exactly how much you will receive in revenue for each click. Most PPC programs will display to you how much your ads will earn before you place them, so you can decide which format of ads suits your site best and which pays the best. I run two PPC programs, one in mainstream and one in adult. Our publishers earn anything from $xx to $xxxxx per month, depending on the quality and amount of traffic they have. I hope this answers your questions about Pay Per Click.
Thanks liteserach Ya i am satisfied with your answer but still i am confuse is PPC provide us back links or any help for getting better ranking. Because this is useful only advertisers because he earn from this . Why publisher spend his lot of money on PPC while may other SEO techniques are less coastly.
The simple answer is that pay per click drives targeted traffic to your website, whereas SEO just usually increases the overall traffic spectrum unless done very well. People like pay per click, it's obvious that they do as Google Ads is a massive business.
If you are still learning the basics of SEO should you be trying to sell SEO services? Maybe wait a year until you've mastered the basics and have "proof".
PPC stands for "pay per click". Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed. Advertisers typically setup ppc on a PPC network and define how much they are willing to spend for each click-through that they receive. Advertisers select keywords, keyword phrases, keyword groups, or categories in which they want their advertisements to appear. Advertisers willing to spend the most money for a relevant advertisement will generally be listed first. *Google's PPC ranking system assesses CPC (cost per click), ad relevance, click through rate, and daily budget, so the order on which the ads appear is based on a number of factors. Benefits to PPC When you setup a PPC campaign you can controlthe traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic. Unlike organic search listings you control the information (ie. description) and where the visitor is directed on your website. Another benefit to PPC listings is the opportunities for international exposure. Organic search listings vary in different geographical regions. With PPC you control where you are seen. Click Fraud Fraud has plagued PPC advertising medium since its inception, and while many PPC networks have made significant progress in combatting click fraud, it is still something to be cognizant of. Tracking PPC In order to determine how effective a PPC campaign is, it is important to implement tracking. Just because an advertisement has a high number of click throughs does not mean it is the best ad. It is easy to get users to click on "Free Software" but few of those clicks will convert to sales.
This is wonder ful post that you posted. It clear me one thing that if we click on the ad given by google then that click is the earing point for the advertiser. So how to bid or create ppc ads?
you said right, but what is the scope in future for seo? How much i earn after 2 or 3 year experience?
Cost-per-click (CPC) pricing, also called price-per-click (PPC), requires you to pay only when your ad is clicked. This is different than traditional banner advertising, where you pay "per impression" each time your ad is viewed. Basically there are two primary models for determining cost per click/Pay per click i.e. flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.
PPC is the common term for advertising such as Google Adwords where an advertiser pays each time someone clicks from their ad through to their website.
The simplest way to describe PPC is, it's a tool for making campaigns to generate leads and traffic. Adwords is one example. When someone clicks your ads, you will be charged for that. Today, many companies use adwords that's why there is much greater bid value amount in order for you to display your ads frequently in google. I found it expensive. You must manage it well so that you can see good results.