According to Google analytics, my ppc ads generate far more clicks than my same page one generic keywords. But according to WebPro News and another (forget the name) SEO newsletter, far more visitors click on generics and ignore Adwords ads. Any comments experts?
If by "generics" you mean organic results, then you might find the following eye tracking heatmap of use: The heatmap was produced by Eyetools.com and reflects the results of a Google user eye tracking study. Basically, the study found that most googlers keep their gazes primarily directed at the top organic results (as indicated by the strong red coloration) and give relatively little attention to PPC ads. Of course, PPC ads with very high quality scores win placement directly above organic listings, in which case they will receive the most attention. Why this study was conducted in the first place is beyond me. I could have told them what they would find.
I would say organic searches yield more results. Recentlly I was amazed to know some of my people didnt even know that there are 2 types of listings in google results while they use google almost daily Though ppc is a very strong system and will grow from here but SEO will always be more traffic generating. Its all to do with the awareness of the viewers. Personally when visit google to search for something i m in a state of confusion whether to click an add or not. Being a ppc analyst myself i feel pitty for the advertiser but at the same time i also know that clicking the add will take me to very relevant thing to what i looking.
Yes I mean organics. Thanks for the input guys. My PPC ads for the most important keywords actually appear at the top, not the side, so bearing in mind Masterful's heatmap, my Google analytics results could well be accurate. I suppose that answers my own question really! However, several people who understand what PPC is have told me that they ignore ALL PPC ads, on the basis that sites appearing high in the organic results will be more established and will have 'earned' their position, whereas any chancer or cowboy can buy into PPC virtually overnight.
Like so many other things in Internet marketing, it totally depends on the specific circumstances. For every study that says people are more likely to click on natural results someone else will publish a study that says people are more likely to click on paid results.
Mostly when I search for something on Google, I use organic results. But sometimes, when I'm searching for a typical commercial keyphrase - I'm using mostly PPC Ads on purpose. With a commercial keyphrase, PPC ads are sometimes more relevant than organic. So it depends on kind of query.