Are you allowed to create ppc campaign to drive traffic to your cj advertisers. How about creating your own landing pages with cj advertiser's referrals ion it, and then using ppc to traffic to it? i need clarification on this part if we are allowed to this? I know clickbank allows this but cj i don't know?
CJ allows it in general but every merchant has different rules. Be sure to read carefully. Some don't allow direct linking, some restrict Trademark terms, some even restrict their main keywords. Ya I know, pretty narrow minded and not very affiliate friendly but they hold the purse strings so just be sure you know their rules.
Check the program description, the Keyword Link, and any Special Terms that an advertiser might have - that'll tell you what's allowed & what's not.
Overall it should be okay, but advertisers may have different policies for bidding on keywords. Make sure that you read the rules.
LOL I have run into these advertisers who don't know what ppc marketing is. Their response is always, "just put banners on your website." Guess they don't wonder how google makes billions per year?