I am now spending huge amount on PPC and to track the campaign I have tried adwords conversion tool and couple of other software but none of them suits my requirement. Now I am in the process of making my own tracking software which would be very easy to impliment and powerful. I am also thinking to make it availabe for other adword user for a low cost. SO just need views from all DP members that is there any demand for this kind of software in the market .