One common PPC mistake I see new PPC users making is in the "adgroup" area. When I first started PPC, I thought you needed THOUSANDS of keywords to get all of the possible traffic you could to your offer. BOY was I wrong... Instead, you need LOTS of adgroups, with about 15-20 keywords in each of them. What I usually do, is find what i call Group Keywords. For example, if I was promoting a product in the Football Niche, the first thing I would do is look for keywords like this: Football equipment Football Teams Football collectables etc... Then I would make adgroups with keywords that fall into those groups with different ads for each as follows: FOOTBALL EQUIPMENT Football helmet Football pads Football cleats Football mouth pieces Footballs etc... FOOTBALL TEAMS Dallas Cowboys Oakland Raiders Indianapolis Colts Sanfrancisco 49ers etc.... FOOTBALL COLLECTABLES Football Bobble Heads Football Mugs Football Jersies Football Posters Football videos etc... By creating adgroups pertaining to your main Keyword Groupings, you would then create your ad to include your Keyword Grouping Keyword in the ad atleast twice if possible. An add for the first keyword group would look like this: Get Football Equipment Cheap All The Best Football Equipment At the Cheapest Prices Around. If the person uses any of the keywords in your adgroup that all pertain to equipment, this ad will jump out to them, and you will experience a much higher Clickthrough rate than you would should you make one large adgroup with thousands of keywords. Following the above example when making your Campaign will give you a much better CTR, and you'll be paying less per click very soon! Hope this tip helps ya Grace and Peace
I thought the best practice was to have one keyword (broad/exact/phrase) per adgroup so that each adgroup could have its own specific advert (or several adverts)?
You should only do this for your top few keywords, otherwise you're just wasting your time. I split out my top 5 keywords usually (sometimes more, sometimes fewer depending on the keyword makeup of a campaign) and then group the rest into similar categories where the ad text would work for all the kws.
i do this as well with my ads and i have returned excellent results from ads that aren't even positioned all that well. This is important because it doesn't cost that much to be half way down and still get great CTR
Great time. I've done this to all my campaigns over the last few days and it's made a nice difference to my CTR.