Hello Everybody This is the first time I'm doing PPC. I want to know that should we start with highly serached relevant keywords? Do they have higher bids? Please reply and help. Regards.
Is a good idea to add first the keywords with "High Popularity" (You can sort by popularity in keyword tool) but is important to add in a first stage keywords that are very sure related to your business. Negative. The bids are more related to the relevance of your ad and site to the keyword. keywords that has a very relevant ad (high CTR%) trend to have a lower min bid. The only relation of search volume and bids are the competitive relation to the search volume but this variable is hard to identify in AdWords and you do not has control over it - focus on relevancy of your ads.