Hi all! I have just launched a direct linking campaign (using merchant content on my own domain via iframe) I run for 2 days - av pos is 6.9 and CTR only 0.12! I have great segmentation to adgroups and good ads. All keywords are great or good QS Is there anything I can do to increase CTR, except of increasing bids? Could anyone advise me on good strategies to launch campaigns in competitive markets? Thanks
You say you have "good" ads. How can you measure that, post an example or 2 and maybe we can help you improve on them. How to launch into a competitive market? Ideally: Have the best product Have plenty of start up cash Have a great profit margin Have a sales page If you can't meet these requirements you might be able to eek out a profit by bidding low and only bidding on the keywords most likely to convert. Your traffic will probably be low but at least every sale you make will have made a profit. Not satisfied? Add more products and use the same strategy, slowly but surely the revenue generated by each will add up.
the ads are good in the sense that they are extra adgroup focused (ie keywords are in title, desc lines and display url). The campaign is segmented to almost 100 small adgroups. Anyhow, isn't CTR of 0.12 too low for pos of 6.9? As for the strategy, I wasn't referring to sales. Ofcourse the product, sales page etc are very important. But for now I'm only testing the offer. I need traffic, but unfortunately my CTR is too low. Maybe I should drastically increase bids, throw away lot's of cash, and turn off unprofitable keywords later on? The problem with this is that it feels too risky. I have the budget, but I want to spend it effectively (of course). And then again, how do I decide which keywords should stay? Let's say I have 500 keywords, and I earn 30$ per sale. If i decide that I delete keywords after they spend 30$ without a sale, I can still potentially loose 500*30=15000$. So, what's the strategy here?
Patience my friend.... 2 days is not enough time to judge the effectiveness of anything. Your ads are not good, meaning few people are clicking on them. Keep testing multiple ads to build you click thru. Use Google Analytics to track goals and ROI for each keyword, ad, ad group, ad position, etc. If you fear spending too much time and too much money figuring it out - hire a professional. The learning curve is very steep with Adwords. Most people blow through thousands before getting it right. Also, there is something called "buying cycle". Very few sales come from the first click on the first day. My campaigns have started producing sales (conversions) anywhere from 30 days to 6 months - rarely in 2 days.