I have a fashion website and want to increase my spend on PPC so I've been doing a bit of research. I've noticed that when you type in the name "ASOS" which is th UKs biggest online retailer, Topshop comes up as sponsered link. I was under the impression that this was against the rules, but I'vw found lots of instances, such as people will use the name of competitors brands in there PPC advert saying type "BRAND X" for a 20% discount on our site, surely both these styles of PPC are against the rules. I currently manufactur my own clothing and it is made in the same factory as topshop, so the style is similar, does this mean I can use topshop as a keyword, surely not?
Yep, that would be a violation of the companies trademark (assuming Topshop is trademarked, which it probably is). I think the only time you can get away with it really, is when the trading name of the company is a bit ambiguous.
I thought so, I can't understand how they can get away with it, i've even seen next turn up on a search for asos. what re the repercussions of doing this? Also I love your blog! Do you do any banner links on there (maybe a private message with info is best).
ya thats a nice & informative blog i love too Leroy00, what is this blogroll? is it available with wordpress or with blogger??