PPC ROI droped in few days? What could cause that?

Discussion in 'Pay Per Click Advertising' started by SandisV, May 17, 2006.

  1. #1
    Hello boys and girls who are into PPC;

    Got weird situation; Runing PPC to certain sites I got for months a conversion in the interval of 1/20 to 1/30 but suddenly this month it went all way down to of about 1/130; which is like 4-5 times worse than it was from Jan till end of April?

    My position in the google is same, keywords and traffic volumes about the same, website the same, CTR rates almost the same? What could cause such a sudden drop in conversion? It is worst drop I've seen ever;
     
    SandisV, May 17, 2006 IP