As some of you may know I am currently building a new advertising/publisher network. So I am out and about today looking for more ways to improve the quality of our network and its reporting systems. I would like to know what reports you like to see as an advertiser/publisher? If you like graphs and the ability to export reports to certain formats. Please feel free to add anything about reports you like or dislike, and reports that you would like to see. Thanks a Million
Everything should be available in visual mode, graphs are really helpful to both of them. Also there should be options available to create custom reports or I can say the system should be flexible.
Separate reports for CPM and CPC earnings. Also, an overall report. All of them with a bar or line graph
If you want to separate yourself from Google and Yahoo, I would suggest allowing your advertisers to track purchases made so that they can calculate the conversion ratio from the time the impressions are made to the time the product is purchased. I know Google does this already, but if you can provide a more friendly user interface, your advertisers will flock to you like crazy.
Our goal is to offer conversion tracking software to our advertisers. We plan to offer conversion tracking for multiple services not just our system if the current advertising company ( besides us ) does not offer conversion tracking you can plug in details with us and we will track the conversion for you. I can't go into to many more details as its just in testing stage but it is there and will be eventually released to the public. Select advertisers may have this enabled into their account.
@servar33 Report data helps us help you. We are going to help any publisher who needs help optimizing ad placements. Our technology is far superior and allows for such.