I have just notice a competator has a PR 1 he has done every little seo, but has done a lot of pay per click
You mean he did a campaign? You might be missing what PR is all about, What is your website? And the competitors?
www.masterclean.com www.wizardcleaning,co.uk put a comma instead of a dot, dont want him to get another linkb haha
PR professionals can do the same with brand names, company names or executive names that often get searched on. PPC can be used to attract attention to specific news items, stories and content that is likely to be passed along once people get a chance to see it.