Hi, I am kind of new in Google Adwords, One of my client have asked me to create a PPC plan for one their campaigns on an online hotel room booking website. My question is what would be the appropriate budget in dollars for this type of industry and what would be the estimated number of clicks generated depending upon the budget?? Your Help in this matter is highly appreciated Thanks
it all depends on where you want to focus on. Number of keywords number of placement, price per click.
It obviously depends on the keywords you are using but it is quite a competitive industry. CPCs are high and there are many ads advertising the same hotels with similar discounts so you have to be creative and make your ad stand out unless you can pay $2 per click.
Jerry The key factor these days s ensuring that the advert is catching and relevent, this will result in the cpc being low. Hope this helps