I need some advise from all the Google Adwords whizz kids, I have a google adwords account and my budget per day is 10,000, however it seems I am only spendsing about 6,000 a day. my average cost per click is anything from 70p to £1. I want to keep my CPC low but can I spend more of my budget. , any help would be greatly appreciated. Thanks
Try to improve the Click-Through Rate (CTR) of your adverts. You could do this by setting up very targeted ad groups which include similar themed keywords and then write very specific adverts to match. By increasing your CTR this will help increase your quality score and in turn - lower your CPC over time.
You could also come up with other keywords that get more impressions. Those however are usually of a more generic nature ("computer printer" instead of the more specific "hp laserjet printer"), cost more and convert less so I don't highly recommend them. Think of possibly having a content network campaign. Make it a separate campaign if you do. Search and content are different and should be treated differently. Of course, you could always increase your bids if you want to spend more. If you are happy with the results (that is making money), increase your bids. Get the top positions, you'll get higher CTR and more often than not, conversions are better too. I'd work at improving my ads to improve QS as well as ROI first. You may want to further learn about Adwords and QS with this free document.