PPC management Tools

Discussion in 'Pay Per Click Advertising' started by skionxb, Mar 20, 2007.

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  1. #1
    I was curious if some one in this forum would like to share with the names of the PPC management Tools that they are or have been using in the past. And what are the benefits they provide. For instance i know of "Atlas OnePoint Pay Per Click Bid Management"

    I have never used it, but would like to know if it's good or there are other ones that really help and work with Yahoo, MSN, and Google

    Do you recommend any software, please share your experience.

    Thanks
     
    skionxb, Mar 20, 2007 IP
  2. cool_mo_dee

    cool_mo_dee Peon

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    #2
    I did some investigation into this and I am afraid i have only bad news, not good, I used Keyword Max for a while and the auto bidding on this was very erractic to say the least and i did not feel like i could rely on it
     
    cool_mo_dee, Mar 20, 2007 IP
  3. skionxb

    skionxb Peon

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    #3
    Thank you, so you are saying NOTHING CAN BIT MANUAL LABOR?
     
    skionxb, Mar 20, 2007 IP
  4. cool_mo_dee

    cool_mo_dee Peon

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    #4
    nothing that i have discovered so far, I am going to look at how bid roi performs next ans see if thats any better
     
    cool_mo_dee, Mar 20, 2007 IP
  5. itrana123

    itrana123 Peon

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    #5
    Will you please tell me about your experience of using "Atlas OnePoint Pay Per Click Bid Management". please share your review here just for information..
     
    itrana123, Mar 21, 2007 IP
  6. skionxb

    skionxb Peon

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    #6
    I think manual managment is still better! But i was curious what PPC Pros are using.
     
    skionxb, Mar 22, 2007 IP
  7. fbnewtz

    fbnewtz Peon

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    #7
    Bid Max 4 looks pretty awesome, but I am still waiting for my Google API Key to finalize. Then I can let you know what I think about it.
     
    fbnewtz, Aug 5, 2007 IP
  8. drkirby

    drkirby Guest

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    #8
    Adwords editor :)
     
    drkirby, Aug 6, 2007 IP
  9. elchamo

    elchamo Peon

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    #9
    I used Atlas for a month or two and didn't really fifnd it that usefull, I am back to manual management which I see a lot more usefull and feel like I have real control over the campaign performance, in any case it is a really good managament option if you are looking for some automatization, so if you are insterested you should give it a try, they do give you a 15 day trial totally free ;)
     
    elchamo, Aug 6, 2007 IP
  10. zigzagzigalar

    zigzagzigalar Member

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    #10
    Hey Skionxb,

    When deciding to pick a bid management tool, for your campaigns you have to look at the big picture. Majority of the times PPC advertisers really don't need a bid management tool for their campaigns. Investigating the competition from the get go and sound bidding from the begging will save you a ton of money of using third party tools to help your manage bids. Don't get me wrong if you are handling a super large campaign in a very competitive niche then it might be helpful to use such a tool. Bidding on keywords correctly from the get go will save you a lot of money plus researching your competition. Most people don't realize there are many tricks when doing keyword bidding that will help your ctr in the long run and return your quality score.

    Cheers,
    ZigZagZigalar
     
    zigzagzigalar, Aug 6, 2007 IP
  11. darincarter

    darincarter Guest

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    #11
    Not sure what your budget is however Omniture is my #1 Choice.

    Hands down the best pay per click management tool on the market today. Search Center integrates with Site Catalyst and for Analytic Data the pair cannot be beat. They are light years ahead of the competition and will give you a 1 stop shop to manage all your Tier 1 and Tier 2 Engines.

    www . Omniture . com

    If you want information Call Lacey Bell at 801-932-7418 and tell her Darin Carter sent you. She'll give you a good deal on the software and she is one of the best account reps they have!

    I can't tell you how much Omniture has saved the businesses I work for in Pay Per Click Costs from all the features it has.

    Unlimited Changes, Bid Management Rules, Custom Reporting, Data Mining ... Omniture is the choice if your a serious marketer!

    Darin
     
    darincarter, Aug 6, 2007 IP