Hi guys, what is your source of PPC management? Where do you learn your ppc skills? ebook? any other source or document or article about it ???
In the past 5.5 years, I've been working on managing PPC campaigns & projects and coaching. I think it's best to pick up the practical experience by working on it.
I absolutely agree. Adwords is a game of trial and error. The PPC game can also be different depending on the niche and other players in the market.
I also agree. It really depends on your market, and what you are defining as a conversion. Trial and Error really is the best way to learn. I believe it helps you develop a level of "intuition" that allows you to almost predict what might happen, and what to do when something goes wrong.
They are all right. If you are wanting to learn how to be effective with pay per click advertising then you just have to work with it everyday. If you are just starting out you can get the basics using this PPC resource. Pay Per Click Reference You may want to start in a less competitve niche when you set up your first pay per click ads.
The best thing i have done is read a few books on the topic first. This can help to give you a basic knowledge of PPC then you should go out and get your feet wet. You WILL make mistakes its part of the game, one of the most important things to do though is to monitor and analyze your results. This is an essential part of PPC campaigns to make sure you are successful in your efforts.