PPC Management - Industry Leaders

Discussion in 'Pay Per Click Advertising' started by GuyFromChicago, Jan 20, 2006.

  1. #1
    Do you think the PPC management industry has matured to the point where industry leaders have emerged? If so, who would you identify as those leaders?

    As a secondary question, if you were in the market for a PPC management company would you prefer to work with a large PPC management company or a smaller "independent" type company?
     
    GuyFromChicago, Jan 20, 2006 IP
  2. Michael

    Michael Raider

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    #2
    The market is no way near mature and it is very early days in the industry. As to market leaders I think Efficient Frontier is in the lead at the moment but it is just the start of the race.

    It depends entirely on your budget. If it's more than $5k/month go with EF.

    - Michael

     
    Michael, Jan 20, 2006 IP
  3. dburdon

    dburdon Peon

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    GFC,

    my opinion is that you need expertise and attention not scale. Hire a company appropriate to your own scale.
     
    dburdon, Jan 20, 2006 IP