Hi, I am managing the marketing projects for a few small biz clients. I'm wondering, if there are others who already do this, and do you own one PPC account, and then just have your clients pay you? Or are there advantages to having them set up their CC info on the account, and pay for it themselves? Is it easy to have multiple PPC campaigns for multiple (clients) websites on one Google Adwords account, for example? Thanks!
If I were you, I thing I'd create separate adwords accounts for each client. Or better said, I'd let THEM create their own accounts, with their own CC info and all the rest. Then I would help them with managing their accts - that's what PPC management is all about, right? I'd help them setting up their budgets, building campaigns, tracking clicks and conversions etc etc. Hope this helps a bit.