I use to be quite heavy into PPC advertising now I just advertise on my site is it just me or when you do it do you find its the luck of the draw? Like sometimes its great and sometimes its like WTF the only time I found real success was when I advertised on facebook and pulled in $800 revenue from spending $250 thats a $550 daily profit it wasn't bad, but then facebook ads got saturated like google and idiots bid more then they should and instead of everyone making some nobody does. I find that PPC luck of the draw mostly and that alot of companies rip you off companies like adbrite, when I was using them my traffic didn't match up. Anyways I am just wondering what everyone thinks on this issue? Luck of the draw or no?
I think with the proper research, keywords, and well designed page to keep the quality score up it all works out good for me. Although it does seem to go a little easier with yahoo than adwords.